Head of Business Intelligence for International Sportsbook

Há 3 dias


Lisboa, Lisboa, Portugal Palermo Advisors Tempo inteiro
Key Responsibilities
  • Develop an analytical approach to monitor the overall ROI of CRM initiatives and spend, including promotional/bonus spend, across various campaign types and efforts.
  • Help define the target state of the ongoing transformation of the existing CRM function throughout 2025. This includes establishing new teams, functions, and roles required to achieve the transformation.
  • Identify and prioritize needs for critical predictive data models required to inform campaign automation around player journeys. Partner with Data Science teams to develop these models.
  • Regularly update stakeholders, including CRM and Country leaders, with precise information and insights to enable thought partnering and executive decision making.
  • Collaborate with the Head of Cila CRM to design the overall spending strategy for Canada and the broader CILA region.
  • Partner with the respective CRM Heads of Automation and Local Markets to launch uplift analysis and A/B testing on selected campaigns.
  • Evaluate and prioritize needs of CRM teams for data visualization and analysis tools. Collaborate with Data & BI leadership to drive their development.
  • Identify best-in-class CRM innovations based on industry experience and best practices, including AI-powered reach outs and real-time personalized offers.


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