Marketing Analytics Specialist

Há 6 dias


Lisboa, Lisboa, Portugal Boost It Tempo inteiro

About Boost IT

We are a Portuguese technology consultancy company, part of a highly entrepreneurial group with investments in over 30 companies. Our goal is to be known for being dynamic, energetic, and reliable in the market.

Job Summary

We are seeking a Marketing Analytics Specialist to join our team, working closely with the Digital Marketing & Media community and the Global & local Market Brand Teams.

Responsibilities
  • Developing and maintaining frameworks to assess the efficiency and effectiveness of marketing investments.
  • Analyzing return on marketing spend (ROMI) and providing recommendations to maximize marketing efficiency.
  • Tracking customer acquisition costs (CAC) and lifetime value (LTV) to inform strategic marketing decisions.
Requirements
  • Bachelor's degree in Marketing, Data Analytics, Mathematics, Statistics, or a related field.
  • 5+ years of experience in marketing analytics or performance marketing.
  • Proficiency with analytics tools such as Google Analytics, Google Looker Studio, and Power BI.
  • Strong knowledge of media and marketing platforms such as Google Ads and Meta Ads.


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