Performance Marketing Lead

Há 7 dias


Lisboa, Lisboa, Portugal Phiture Tempo inteiro

At Emma, we're committed to transforming the world of sleep through innovative technology. As a Senior Performance Marketing Manager, you'll play a critical role in driving our digital marketing performance.

Job Description

In this role, you'll be responsible for overseeing the strategic and operational management of our digital marketing performance. You'll analyze cross-channel performance data, identify areas for improvement, and develop optimization and testing plans to maximize marketing efficiency.

  • You'll lead cross-functional teams, including Country Marketing, Product Marketing, Brand & Communication, and Data teams, to drive growth strategies and implement best practices.
  • You'll collaborate with our global marketing teams to develop and execute full-funnel marketing strategies that drive customer acquisition and retention.

Key Responsibilities:

  • Conduct data analysis on cross-channel performance and in-house attribution data.
  • Develop and implement optimization and testing plans to maximize marketing efficiency.
  • Collaborate with cross-functional teams to drive growth strategies and implement best practices.

Requirements:

  • You have 3+ years of relevant work experience, and have a degree in economics, marketing, or data analytics.
  • You are highly data-driven with strong analytical skills and a passion for data-driven problem-solving.
  • You're a structured thinker with excellent organizational skills to manage priorities and timelines effectively.
  • You have project management experience, successfully working with cross-functional teams to drive business results.
  • You bring a deep understanding of paid media with extensive expertise in key ad platforms, such as Google Ads, Meta Ads, Affiliate Marketing, and CRM.
  • You have experience in developing full-funnel marketing strategies and understand marketing mix planning.

Benefits:

  • An opportunity to work on challenging and high-impact projects, both independently and as part of an international team.
  • Learning opportunities from experts in a range of disciplines.
  • A non-hierarchical and collaborative team environment.
  • The chance to take ownership of decision-making and drive impactful changes in a dynamic, fast-paced workplace.


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