Performance Marketing Lead
Há 7 dias
At Emma, we're committed to transforming the world of sleep through innovative technology. As a Senior Performance Marketing Manager, you'll play a critical role in driving our digital marketing performance.
Job DescriptionIn this role, you'll be responsible for overseeing the strategic and operational management of our digital marketing performance. You'll analyze cross-channel performance data, identify areas for improvement, and develop optimization and testing plans to maximize marketing efficiency.
- You'll lead cross-functional teams, including Country Marketing, Product Marketing, Brand & Communication, and Data teams, to drive growth strategies and implement best practices.
- You'll collaborate with our global marketing teams to develop and execute full-funnel marketing strategies that drive customer acquisition and retention.
Key Responsibilities:
- Conduct data analysis on cross-channel performance and in-house attribution data.
- Develop and implement optimization and testing plans to maximize marketing efficiency.
- Collaborate with cross-functional teams to drive growth strategies and implement best practices.
Requirements:
- You have 3+ years of relevant work experience, and have a degree in economics, marketing, or data analytics.
- You are highly data-driven with strong analytical skills and a passion for data-driven problem-solving.
- You're a structured thinker with excellent organizational skills to manage priorities and timelines effectively.
- You have project management experience, successfully working with cross-functional teams to drive business results.
- You bring a deep understanding of paid media with extensive expertise in key ad platforms, such as Google Ads, Meta Ads, Affiliate Marketing, and CRM.
- You have experience in developing full-funnel marketing strategies and understand marketing mix planning.
Benefits:
- An opportunity to work on challenging and high-impact projects, both independently and as part of an international team.
- Learning opportunities from experts in a range of disciplines.
- A non-hierarchical and collaborative team environment.
- The chance to take ownership of decision-making and drive impactful changes in a dynamic, fast-paced workplace.
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