Marketing Automation Strategist

Há 5 dias


Lisboa, Lisboa, Portugal Galp Energia España Sau Tempo inteiro

**About Galp Energia España Sau**

We're a dynamic energy company with a rich history, adapting to the changing world while staying true to our values. At Galp, you'll find an environment that fosters growth and development, where you can make a meaningful impact on our journey towards a more efficient future.

**Join Our Team**

We're seeking a talented Marketing Automation Specialist to strengthen our Customer Marketing team. This role will play a crucial part in managing our owned media communication channels, ensuring every customer interaction is relevant, personalized, and data-driven.

**Your Role**

In this position, you'll be responsible for developing, planning, and executing marketing automation campaigns across email, SMS, push notifications, and other digital touchpoints. You'll also manage our omnichannel communication strategy, creating and automating communication flows using platforms like Adobe Campaign and Sales Manago. Your expertise will help us maximize campaign efficiency and conversion rates.

**Key Responsibilities**

  • Develop and execute marketing automation campaigns across owned media channels (email, SMS, push notifications)
  • Manage the omnichannel communication strategy with customers, optimizing interaction across various digital touchpoints
  • Create and automate communication flows using platforms such as Adobe Campaign and Sales Manago, maximizing campaign efficiency and conversion
  • Analyze customer behavior data and engagement metrics to optimize segmentation and personalization strategies
  • Define and monitor KPIs to evaluate campaign performance and propose continuous improvements

**Our Team**

We're a collaborative and ambitious team driven by our passion for digital marketing. We value innovation, teamwork, and professional development, offering a learning environment where everyone has the opportunity to contribute with new perspectives and solutions.



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