Digital Marketing Strategist

Há 7 dias


Lisboa, Lisboa, Portugal GrabJobs Tempo inteiro
Job Description:

We're looking for a skilled Digital Marketing Strategist who will own both the SEO and SEA efforts to drive business growth. As a key member of our marketing team, you'll be responsible for all paid search campaigns across platforms like Google, Yahoo, and Bing, as well as managing and improving organic search performance.

Your Key Responsibilities:
  • Owning both SEO and SEA strategies and execution.
  • Managing and optimizing paid search campaigns (Google, Yahoo, Bing, etc.).
  • Tracking, reporting, and analyzing SEO/SEA performance, providing insights and actionable recommendations.
  • Improving website ranking on SEO by analyzing and recommending on-site SEO issues such as metadata, content structure, internal linking, etc., as well as off-site SEO (e.g., backlinks, domain authority, etc.).
  • Working with website design and development to improve technical SEO (e.g., site speed, mobile-friendliness, crawlability, etc.).
  • Conducting keyword research and implementing ongoing keyword optimization for both paid and organic efforts.
  • Optimizing the website, landing pages, and on-site content for search visibility and conversions.
  • Developing and executing link-building strategies.
  • Monitoring and analyzing campaign performance (CTR, CPC, ROI) and managing budget allocation and bidding strategies.
  • Researching competitors' SEO and SEA activities and identifying improvement opportunities.
  • Collaborating with the rest of the marketing team to improve site architecture, content, and technical SEO.

What We're Looking For:

We're seeking a highly motivated and experienced Digital Marketing Strategist with a proven track record in managing both SEO and SEA campaigns. You should have a solid understanding of performance marketing, conversion optimization, and customer acquisition. Additionally, you should be well-versed in tools like Google Analytics and Microsoft Clarity, and have experience with A/B testing and multivariate experiments.

About Us:

We're a leading provider of digital transformation solutions, helping life sciences companies meet evolving regulations and quality expectations. Our mission is to enhance and expand our portfolio beyond validation, combining purpose-built systems with world-class consulting services. We're committed to innovation and customer success, and we're looking for talented individuals like you to join our team.

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