Digital Marketing Strategist

Há 5 dias


Lisboa, Lisboa, Portugal GrabJobs Tempo inteiro

About the Role

GrabJobs is seeking a highly skilled Optimisation Specialist to join our team in Lisbon, Portugal. As a key member of our digital marketing team, you will be responsible for analysing and refining digital marketing campaigns to maximise performance and return on investment (ROI).

Your Key Responsibilities

  • Analyse and optimise digital marketing campaigns across various channels.
  • Develop and implement A/B testing strategies to enhance conversion rates.
  • Monitor key performance metrics and suggest data-driven improvements.
  • Collaborate with content, design, and development teams to refine landing pages and ad creatives.
  • Stay updated with the latest trends in digital marketing and optimisation techniques.

Requirements

  • Proven experience in digital marketing optimisation.
  • Strong analytical skills with expertise in Google Analytics, Google Tag Manager, and A/B testing tools.
  • Experience working with paid media platforms such as Google Ads, Facebook Ads, LinkedIn Ads, or Programmatic Advertising.
  • Ability to interpret data, generate insights, and make strategic recommendations.
  • Strong understanding of user behaviour, funnel optimisation, and customer journey mapping.
  • Fluency in English.

What We Offer

  • A dynamic and innovative work environment.
  • Opportunity to work on exciting, high-impact digital campaigns.
  • Competitive salary with performance-based incentives.
  • Hybrid work flexibility.


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