Digital Campaign Coordinator
Há 7 dias
At Nestlé Business Services, we're at the heart of the Nestlé Group, providing Financial, HR, Integrated Marketing Services, and Consumer Engagement services that enable Nestlé to engage with millions of consumers worldwide. We're a multicultural and diverse team of professionals who are passionate about digital innovation and driving continuous improvement of processes with colleagues across the globe.
**Job Description**
The NBS Integrated Marketing Services team is seeking an experienced Campaign Deployment Specialist to provide excellent customer experiences for Nestlé's clients by deploying campaigns across various communication channels. As a key member of our team, you will collaborate with Nestlé brands to develop and execute successful campaigns, leveraging your analytical skills and expertise in email marketing tools.
**Key Responsibilities:**
- Develop and deploy email, push notification, and SMS campaigns based on defined strategies
- Create engaging content using HTML templates and revise as needed
- Implement database segmentation on email marketing platforms
- Design customer journeys according to brand guidelines
- Conduct A/B testing to improve engagement and deliverability
- Monitor campaign performance and generate KPI reports
- Evaluate campaign deliverability using email marketing best practices
What Makes You Successful
- Bachelor's or Master's degree in Marketing, Digital Marketing, Communication Design, or related field
- 2+ years of experience with email marketing tools such as MailChimp, RDStation, or Adobe Campaign
- Strong knowledge of HTML or CSS
- Excellent analytical skills and attention to detail
- Ability to learn new technologies and working methods quickly
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