Paid Advertising Specialist

Há 6 dias


Vila Nova de Gaia, Porto, Portugal CrunchEquation Tempo inteiro
About CrunchEquation

CrunchEquation is a leading consulting firm specializing in empowering businesses with innovative services that drive success and growth. Our team consists of experts in customer support, design, marketing, SEO, and more.

Job Title: Paid Media Specialist

We are seeking an experienced Paid Media Specialist with expertise in iGaming to plan, execute, and optimize paid media campaigns that drive player acquisition, brand awareness, and revenue growth. The ideal candidate has extensive experience in paid advertising for online casinos, sports betting, and affiliate marketing and is highly skilled in managing high-budget media buying strategies across multiple channels.

  • Plan and launch high-performance paid media campaigns across multiple platforms, including Google Ads, Meta Ads, TikTok, Twitter, YouTube, DSPs, and programmatic advertising.
  • Optimize ad spend to maximize ROI, CPA, and player lifetime value (LTV).
  • Develop media buying strategies tailored for iGaming, sports betting, and casino audiences.
  • Identify the best-performing traffic sources for casino and sportsbook promotions, including affiliate networks, social media, native advertising, and PPC.
  • Manage direct media buying from premium publishers, content networks, and ad exchanges.
  • Collaborate with affiliate managers to negotiate exclusive ad placements and partnerships.
  • Analyze campaign performance metrics (CTR, CVR, CPC, ROAS, etc.) and adjust strategies accordingly.
  • Conduct A/B testing on creatives, ad copy, and targeting methods to improve conversion rates.
  • Maintain ad quality by monitoring fraudulent traffic risks and implementing solutions.
  • Ensure all ads meet iGaming advertising regulations in various jurisdictions.
Requirements:

To be successful as a Paid Media Specialist, you will need:

  • Bachelor's degree in Marketing, Digital Media, Business, or a related field (or equivalent experience).
  • 3+ years of experience in media buying, specifically within iGaming, sports betting, or online casinos.
  • Proven track record of running successful high-budget paid media campaigns.
  • Expertise in Google Ads, Meta Ads, TikTok Ads, and programmatic media buying.
  • Strong knowledge of DSPs, RTB (Real-Time Bidding), and native advertising platforms.
  • Experience working with affiliate networks, arbitrage strategies, and media partnerships.
  • Data-driven mindset with advanced skills in Google Analytics, tracking pixels, and conversion rate optimization.
  • Strong negotiation skills to secure premium ad placements and competitive traffic deals.
  • Familiarity with iGaming regulations and advertising compliance.


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