Digital Analytics Specialist
2 semanas atrás
Digital Analytics Infrastructure Management
We are seeking a Digital Analytics Specialist to implement and maintain digital analytics tools, particularly Google Tag Manager, ensuring accurate data collection and tracking across digital properties. The ideal candidate will have a strong understanding of Google Analytics 4 and proficiency in implementing and managing tracking solutions using Google Tag Manager.
Data Analysis and Insights
The successful candidate will utilize Looker Studio and other analytics platforms to analyze data, generate actionable insights, and produce regular reports on digital marketing performance. They will identify trends, patterns, and opportunities within digital data sets to optimize marketing strategies, improve user experiences, and drive business growth.
Digital Marketing Support
The Digital Analytics Specialist will work closely with digital marketing teams to define tracking requirements for campaigns, initiatives, and experiments, ensuring accurate measurement of KPIs and ROI. They will provide expertise and guidance on digital analytics best practices, including attribution modeling, audience segmentation, and A/B testing methodologies.
Qualifications
The ideal candidate will have 3+ years of experience in digital analytics, with a focus on implementation, analysis, and reporting. They will be proficient in Google Tag Manager, including setup, configuration, and troubleshooting. Experience with Looker Studio or similar business intelligence and data visualization tools is also required.
Additional Information
We are an equal opportunities employer, promoting our employees based on merit and actively fighting against all forms of discrimination. We believe that diversity contributes to the creativity, dynamism, and excellence of our organization.
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