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PagerDuty is a digital operations management platform that empowers teams to drive business forward. As a Digital Experience Designer, you will be responsible for conceptualizing and executing high-performing digital ads and campaigns that drive traffic, engagement, and conversions.
You will lead in the creation and standardization of digital ads, social assets, emails, landing pages, and other campaign materials while working to ideate and develop new directions for the overall PagerDuty brand.
- Creative Design: Develop visually stunning and effective digital ads, including banners, social media graphics, landing pages, and animated assets to drive traffic and engagement.
- Campaign Development: Partner with copywriters to align visuals with messaging and campaign objectives, emphasizing content-driven engagement.
- Performance Optimization: Work with Performance Marketing and Campaigns teams to understand ad performance data and iterate designs to improve traffic, engagement, and conversions.
- Brand Consistency: Ensure all designs align with PagerDuty's brand guidelines and voice while exploring creative approaches to stand out in competitive markets.
