Director of Marketing Strategy
Há 2 dias
Company Overview
Sensei is a leading provider of autonomous store technology, empowering retailers to digitize their stores and enhance the shopping experience through data-driven insights. Our cutting-edge platform, powered by AI and computer-vision technology, enables seamless transactions and welcomes all buyers.
About the Role
We are seeking a visionary Director of Marketing Strategy to lead our marketing team in this exciting new chapter. As a strategic marketer with +7 years of experience, you will drive our positioning, brand awareness, and lead generation. Your expertise will translate complex digital solutions into clear and compelling narratives, leveraging creative and data-driven tactics to support sales growth.
Key Responsibilities
- Develop and implement Sensei's marketing strategy and roadmap, aligning business vision with measurable objectives.
- Lead a team of five people, collaborate with cross-functional teams, and establish clear brand identity guidelines.
- Create tailored marketing approaches for diverse stakeholders, including clients, investors, partners, talent, and shoppers.
- Guide an internal team and external agencies to deliver innovative marketing assets.
- Manage key marketing initiatives, including digital marketing, content marketing, SEO, PR, and events.
Success Metrics
- A clear understanding of our product, business, and organization within 3 months.
- Significant improvement in brand awareness, engagement, and inbound leads with potential for sales (SQLs) after 1 year.
Requirements
- +7 years of experience in B2B SaaS, tech, or data-focused industries, preferably leading marketing teams.
- Skilled at translating complex concepts into simple, compelling messages for diverse audiences.
- Experience in product marketing and managing creative talent is valued.
- Strong commercial drive, balancing brand-building with commercial performance.
What's in it for You
- A competitive salary and customizable benefits package.
- A hybrid working model and 5 extra days off per year on top of 22 statutory leave days.
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