CRM Data Analyst Expert
Há 1 mês
About Us
Nestlé Business Services (NBS) is a global organization providing services to the Nestlé Group. Our team supports the company's supply chain, financial, HR, digital, and consumer engagement services. We are a multicultural and diverse team of professionals passionate about digital innovation and process improvement.
We are looking for talented individuals who are eager to learn, team-oriented, digitally savvy, and have an entrepreneurial mindset. If you are a team player with a strong desire to contribute to a fast-paced and dynamic environment, consider joining NBS.
Position Summary
The CRM Data Analyst Expert is a key role that supports market teams in analyzing CRM campaign performance and providing recommendations for improvement. This position prioritizes global teams in providing macro insights related to various market CRM programs. The expert will be responsible for extracting, organizing, and analyzing data to gain insights into user behavior, preferences, and trends. This information will help improve overall business performance and support Digital Managers in deploying and adopting analytics use cases.
The expert will look beyond market boundaries for valuable use cases and drive analytics and insights from available data. This role is an excellent opportunity for individuals who want to manage CRM data and analytics globally.
A Day in the Life
The CRM Data Analyst Expert will support SBU/Zone Digital Managers and Marketing Teams in defining data strategies for the CRM team, using cases for analytics, and opportunities for data to drive business decisions. The expert will also support market teams and the global team in analyzing 1st Party Data, CRM Campaign Data, and Website Data to identify patterns, trends, and correlations.
The expert must perform segmentation of the consumer base based on various criteria such as user preferences, purchasing behavior, and engagement levels. This will support the creation of targeted and personalized experiences. The expert must also provide high-level analysis on CRM trends, opportunities, and answer burning business questions.
Responsibilities
* Define data strategies for the CRM team
* Develop and implement analytics use cases
* Analyze 1st Party Data, CRM Campaign Data, and Website Data
* Perform segmentation of the consumer base
* Provide high-level analysis on CRM trends and opportunities
* Answer burning business questions
Requirements
* More than 5 years of experience in digital marketing/eBusiness with a focus on CRM
* Proven CRM data analyst experience
* Experience in data boarding, visualization, and building
* Previous experience in marketing and campaign management
* Proficient English writing, reading, speaking
What We Offer
NBS Lisbon offers a dynamic work environment with opportunities for personal and professional growth. We provide a competitive salary and annual bonus, flexible working hours, and a range of benefits. Join our team and develop your expertise in Nestlé's Shared Services Business.
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