Digital Advertising Solutions Expert

Há 3 dias


Porto, Porto, Portugal Samba Tv, Inc. Tempo inteiro

Company Overview: At Samba TV, Inc., we empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.

Job Description

We're looking for a seasoned Digital Advertising Solutions Expert to join our team. This role requires a strong understanding of advertising technology, exceptional data analytics skills, and the ability to collaborate effectively with cross-functional teams.

Key Responsibilities:

  1. Taxonomy Development and Optimization: Create scalable taxonomies and optimize Always-On offerings for performance and reach.
  2. Client Support and Relationship Management: Serve as the primary technical support contact for clients, including media agencies, trading desks, publishers, and advertisers.
  3. Partner Collaboration and Platform Optimization: Collaborate with partners to clean up, deprecate, or enhance taxonomies.
  4. Data and Marketing Alignment: Act as a bridge between Data and Marketing teams to promote best-in-class segments and support seasonal and Always-On targets.
  5. Market Analysis and Strategy: Conduct competitive and trend analyses to ensure CPM competitiveness and propose new strategies with partners, agencies, and sales.
  6. Technical Assurance and Custom Solutions: Maintain technical stability, troubleshoot issues with Product and Engineering teams, and develop white-labeled partner solutions.
  7. Innovation and Differentiation: Ensure data discoverability, understand data interactions with partner algorithms, and recommend tailored solutions to optimize advertising campaigns.
  8. Reporting and Continuous Improvement: Collaborate on reporting and analysis to drive global optimization and platform enhancements.

Requirements:

  • Bachelor's degree in Computer Science, Engineering, Marketing, or related field.
  • 3-5 years of Technical Account, Data Analysis experience preferably in consulting and managing complex software solutions.
  • Strong technical background with expertise in ad-serving platforms, programmatic advertising, data management platforms (DMPs), and related technologies.
  • Experience or interest in the online marketing industry.
  • Excellent communication, negotiation, and presentation skills and ability to convey complex technical concepts to non-technical audiences effectively.
  • Affinity for complex technical processes and tools.
  • Fluency in English (spoken and written).


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