Digital Advertising Solutions Expert
Há 3 dias
Company Overview: At Samba TV, Inc., we empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.
Job Description
We're looking for a seasoned Digital Advertising Solutions Expert to join our team. This role requires a strong understanding of advertising technology, exceptional data analytics skills, and the ability to collaborate effectively with cross-functional teams.
Key Responsibilities:
- Taxonomy Development and Optimization: Create scalable taxonomies and optimize Always-On offerings for performance and reach.
- Client Support and Relationship Management: Serve as the primary technical support contact for clients, including media agencies, trading desks, publishers, and advertisers.
- Partner Collaboration and Platform Optimization: Collaborate with partners to clean up, deprecate, or enhance taxonomies.
- Data and Marketing Alignment: Act as a bridge between Data and Marketing teams to promote best-in-class segments and support seasonal and Always-On targets.
- Market Analysis and Strategy: Conduct competitive and trend analyses to ensure CPM competitiveness and propose new strategies with partners, agencies, and sales.
- Technical Assurance and Custom Solutions: Maintain technical stability, troubleshoot issues with Product and Engineering teams, and develop white-labeled partner solutions.
- Innovation and Differentiation: Ensure data discoverability, understand data interactions with partner algorithms, and recommend tailored solutions to optimize advertising campaigns.
- Reporting and Continuous Improvement: Collaborate on reporting and analysis to drive global optimization and platform enhancements.
Requirements:
- Bachelor's degree in Computer Science, Engineering, Marketing, or related field.
- 3-5 years of Technical Account, Data Analysis experience preferably in consulting and managing complex software solutions.
- Strong technical background with expertise in ad-serving platforms, programmatic advertising, data management platforms (DMPs), and related technologies.
- Experience or interest in the online marketing industry.
- Excellent communication, negotiation, and presentation skills and ability to convey complex technical concepts to non-technical audiences effectively.
- Affinity for complex technical processes and tools.
- Fluency in English (spoken and written).
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