Head of Digital Growth

Há 6 dias


Lisboa, Lisboa, Portugal TN Portugal Tempo inteiro

About the Role

  • We are looking for a highly motivated and experienced Head of Digital Growth to develop and implement our digital marketing strategy, focusing on brand awareness and customer acquisition.
  • The ideal candidate will have a proven track record in managing digital marketing strategies and successful campaigns, including 3 years in a leadership role.
  • Strong analytical skills for interpreting data and making informed decisions are essential for this position.
  • The successful candidate will be responsible for leading and motivating a team of digital marketing professionals.

Key Responsibilities

  • Develop and implement the company's digital marketing strategy to enhance brand awareness and customer acquisition.
  • Lead a team of digital marketing professionals by providing guidance, coaching, and constructive feedback on their performance.
  • Manage the digital channels for TN Portugal, including SEO, SEM, social media marketing, email marketing, and display advertising.
  • Implement and manage marketing automation tools to streamline and enhance marketing processes.
  • Foster collaboration with field marketing teams to create effective local campaigns while offering guidance and training.
  • Monitor and analyze key performance indicators (KPIs) to assess the success of digital marketing efforts and make data-driven decisions.
  • Collaborate with cross-functional teams to ensure digital marketing initiatives align with overall business objectives.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.
  • A minimum of 5 years of demonstrated experience in managing digital marketing strategies and successful campaigns, including 3 years in a leadership role.
  • Comprehensive knowledge of digital marketing tools and platforms.
  • Excellent communication and collaboration skills.
  • Creativity and innovation in crafting effective strategies.


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