Email Marketing Strategist

Há 3 dias


Lisboa, Lisboa, Portugal GrabJobs Tempo inteiro
About the Job

We are seeking an experienced professional to join our team as the Team Leader for CRM & Lifecycle. In this role, you will lead and shape our email marketing and lifecycle automation strategy to drive engagement, retention, and conversion. You will leverage your CRM expertise to optimize customer journeys, improve marketing automation, and ensure data-driven decision-making.

Key Responsibilities:
  • Lead the CRM & Lifecycle function, setting the vision and strategy for email marketing, customer engagement, and retention initiatives.
  • Develop and execute CRM & lifecycle strategies to enhance customer engagement and retention.
  • Define and track key performance indicators (KPIs) for CRM and lifecycle campaigns, ensuring continuous optimization through A/B testing and data-driven insights.
  • Manage the email marketing strategy, including campaign execution, automation, segmentation, and personalization.

Qualifications
  • Bachelor's or Master's degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in CRM, lifecycle marketing, email marketing, or marketing automation, with a proven track record of driving customer engagement and retention.
  • Hands-on experience with CRM platforms and email marketing tools.


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