Campaign Manager

At Fujitsu, we've been driven to create a sustainable world through innovation since 1935. Today, we lead in digital transformation globally with our 130,000 employees across 50+ countries. We empower our diverse community to achieve greatness through career development and opportunities. Explore our internal positions and join us in shaping a brighter future. Thank you for being a part of Fujitsu. We look forward to growing together toward a brighter future. Role Overview Drive end-to-end planning, execution, and optimization of integrated marketing campaigns for Hybrid IT. This role requires strong coordination across central, regional, and partner teams, hands-on campaign management skills, and the ability to develop content, manage budgets, and ensure pipeline impact through multi-channel execution (LinkedIn, Reddit, social selling, and regional activities). The candidate acts as a central orchestrator connecting strategy, execution, agencies, partners, and field teams. As complementation of campaign skills, a solid understanding of B2B data center business is required to develop sufficient Hybrid IT storylines incorporating the sufficient portfolio offerings. Key Responsibilities 1. Integrated Campaign Planning & Execution Lead the development and execution of marketing campaigns, including story creation, messaging frameworks, asset planning, and rollout coordination. Manage and execute paid media campaigns across different social media platforms—from content shaping to launch, optimization, and performance tracking. Oversee the execution of the social selling program, including onboarding processes, content planning, campaign setup, and transition from engagement to lead-generation stages. Ensure alignment and smooth execution across multiple stakeholder groups, including CoE teams, agencies, alliance partners (Intel, SUSE, NetApp etc), and country marketing teams. 2. Hybrid IT Content Development & Asset Management IT knowledge especially in the Hybrid IT area as a proper understanding of the topic as well as the market is integral for creating compelling Hybrid IT storylines. Own the creation and delivery of campaign assets across sprints, including solution messaging, blogs, webpages, and supporting thought leadership content. Coordinate cross-functional and agency teams to ensure timely development of assets. Contribute to the development of training materials and support sales enablement activities Make campaign and solution assets available on internal and external platforms 3. Campaign Analytics & Optimization Monitor paid and organic campaign performance (reach, impressions, clicks, leads), identify optimization opportunities, and share insights with leadership and regional teams. Leverage analytics to refine targeting, improve ROI, and maximize conversion-to-pipeline across LinkedIn, Reddit, and social selling platforms. 4. Regional Enablement & Support Guide regional teams in planning, structuring, and executing local marketing activities that align with the central campaign direction. Provide consistent enablement, documentation, and follow-up to ensure countries upload and nurture leads within Salesforce campaigns. Adapt campaign structures to varying country requirements and continuously support execution readiness. 5. Budget Management & Governance Manage end-to-end budget planning, approvals, and reconciliation processes across different partner funding frameworks. Track regional and central budgets, ensuring transparency, compliance, and timely completion of refunding and cross-charging processes. Ensure financial documentation and rigor needed for Intel budget settlement and future funding approvals. Core Skills Strong experience in integrated B2B campaign management. Solid understanding of B2B data center business. Ability to work with global agencies on content, creatives and campaign execution. Structured project management across multiple workstreams and stakeholders. High proficiency in lead management workflows, including Salesforce processes. Soft Skills Excellent cross-team collaboration and stakeholder alignment. Strong communication, documentation, and planning abilities. Problem-solving skills in complex, multi-partner environments. Resilience and ownership in fast-moving, multi-sprint programs. We are committed to equality of opportunity for all and to offer: Employment directly with Fujitsu - Permanent Contract Possibility to work remotely Work life balance and 25 annual leave days Life insurance and Private health insurance extensive to children for free and since the first day of employment International career in a dynamic and enthusiastic environment Training and internal career progression plan upon hiring Several discounts available with our partners The chance to get involved in our Social Responsibility program and participate in several initiatives with focus on well-being, diversity and inclusion, environment and our community ... And much more At Fujitsu, we are committed to an inclusive recruitment process that values the diverse backgrounds and experiences of all applicants. We believe that hiring people from a wide variety of backgrounds makes us stronger, not because it's the right thing to do, but because it allows us to draw on a wider range of perspectives and life experiences.