Digital Marketing Executive

Swoosh English is an online English exam academy founded in 2013. We provide online courses and lessons to students conducted by a team of fully qualified and experienced UK native English teachers in order to help them pass their IELTS/OET/PTE exams.

**Purpose of the role**:
**Roles and responsibilities**:

- Managing the firm’s website; strengthening SEO, and optimising both layout and content for UX and lead conversion purposes
- Optimising and creation of sequences and funnels that help grow and leverage our existing database
- An awareness of face type usage and sensibilities to fit brand identity
- Understanding of colour palette and colour psychology to underline brand
- Layout and composition awareness
- Presenting wording and information on imagery clearly and in a balanced way
- Type of imagery selection in photography, stock photos, infographic design so it’s fit for purpose
- Generation of assets based on specification and ensuring correct resolution and formatting for social media asset requirements
**Measurement and Reporting**
- Ability to work to and track agreed digital KPI’s
- Regular reporting and analytics of data to monitor, plan and improve digital marketing activity across all channels and campaigns with a view of driving user engagement and lead generation
- The maintenance and optimisation of the company website include layout, user experience, SEO, keyword implementation including adding and updating content and identifying and implementing site enhancements
- Acquire insight in online marketing trends and keep strategies up-to-date
- Measure performance of digital marketing efforts using a variety of Web analytics tools such as Google Analytics
**Required experience**
- Fluent in English
- 2+ years digital marketing experience
- BSc/BA in marketing or relevant field
- Proven track record of delivering and managing multi-channel marketing campaigns
- Excellent understanding of digital marketing concepts and best practices including lead generation, lead nurture, user experience optimisation and multi-channel automated and integrated campaigns.
- Experience with Google Adwords and SEO/SEM
- Experience identifying powerful keywords to drive the most valuable traffic
- In depth knowledge of web analytics tools (e.g. Google Analytics, WebTrends etc.), WordPress and Zapier
- Skills and experience in creative content writing
- Knowledge and experience implementing Google AdWord campaigns a benefit
- Good working of Adobe Creative Suite or Canva
**Desirable experience**:

- Basecamp project management
- Active Campaign usage or a similar system
- Funnel creation experience within ClickFunnels
- Experience with CRM and data management
**Desirable attributes**:

- Excellent communicator, both written and verbal
- Excellent copywriting and editorial skills for creating effective marketing messages
- Strong project management, time management and organisation skills
- Analytical mindset and critical thinking
- Emotionally intelligent with good listening skills
- Attention to detail and accuracy
- Excellent IT skills
- Open-minded and willing to learn and develop for further CPPD
- Possess a sense of humour and exude professional and personal positivity
- Team player with excellent interpersonal skills
- Ability to work well under pressure
- Demonstrable leadership qualities in a previous role
**Job benefits**
- Competitive salary
- Flexible hours
- Fully remote working
- Performance and other annual bonuses
- Access to thousands of dollars worth of digital marketing online courses to further enhance your knowledge and skill set
Please ensure all the skills, experience and qualifications requested are clearly demonstrated as explained in the body of the job posting.

Interested parties, please submit your CV/resume, along with a cover letter that includes the answers to the questions

**PLEASE ANSWER THE QUESTIONS**:

- What is it about working for Swoosh English that interests you the most?
- How do you fit our leadership requirements?