PPC Specialist
2 semanas atrás
ABOUT US
Camplify is an exciting digital disruptor in the travel and camping sector in a high growth phase in Australia, New Zealand, United Kingdom, and Spain. It’s a peer-to-peer marketplace that connects all types of RV and van owners to people who love van life.
POSITION OVERVIEW
Working at Camplify´s in-house team, you´ll be responsible for the end-to-end planning and execution of the PPC strategy across any relevant engines (Google, Bing, etc.) in all key markets (AU, UK, NZ, ES).
ABOUT THE ROLE
- You´ll own end-to-end campaign management: planning, implementation, optimization of account structure and all campaign parameters (keyword, ad copies, bidding, audiences, landing pages, A/B testing, etc.);
- Monitor budgets and tracking KPIs ensuring we deliver against targets (such as Conversions, CPA, Conversion Rate Optimization, Customer Acquisition, Lead Acq, etc.);
- Own channel reporting & dashboards across different analytics platforms;
- Stay up-to-date on betas and new releases, whilst maintaining a strong relationship with media owners ensuring best practices and ongoing innovation;
- Develop measurement & testing agenda for PPC;
- Develop “Glocal” (global/local) approach adapting to market needs and different growth stages.
ABOUT YOU
- +4 years of hands-on experience as PPC manager at in-house teams
- Experience in B2C e-commerce businesses or marketplaces
- Experience working with multiple markets and currencies
- Experience managing large monthly budgets (+$3M monthly)
- Experience in data analysis and reporting tools such as Google Analytics, Looker, DoubleClick360, SQL, etc.
- Autonomous and can-do attitude & willingness to get involved driving brands forward
Diversity is key at Camplify - we believe that the best ideas come from the diverse cultures of our team. Our commitment to inclusion across race, gender, age, religion, identity, and experience drives us forward every day. Creating a work culture that is safe and comfortable for our people to flourish is our main focus.
Ready to be part of an endless adventure? We're dedicated to making the best working environment possible for our people. All you have to do is apply; we are ready to let you show off your talent
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