Head of Marketing

Há 4 dias

Lisboa, Portugal Gamingtec Tempo inteiro

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**Head of Marketing (Portugal)**:Lead and scale bold, data-driven marketing campaigns for a fast-growing sportsbook and casino brand in Portugal, driving awareness, acquisition, and retention.

Lisbon

**Are you ready to take your marketing skills to the next level?**

**All you need is**:

- Proven track record of creating and delivering integrated brand campaigns across digital and traditional media (TV, sponsorships, partnerships, events);
- Experience in managing multi-million-euro budgets and working with agencies (media, creative, PR);
- Strong knowledge of digital marketing tools (Google Ads, Meta Ads, SEO, programmatic) and analytics platforms;
- Hands-on experience with CRM and customer retention strategies;
- Excellent communication skills in Portuguese and English (written and verbal);
- Strong leadership skills with experience building or leading teams;
- Strategic, original thinker with the ability to balance creativity and data-driven performance;
- Educational background in Marketing, Business, or related field is a plus, but proven results matter most;
- Ideally, 5+ years of relevant experience, but we value ambition, creativity, and impact over exact years.

**Your daily adventures will look like**:

- Develop and implement the overall marketing strategy for a local regulated Portuguese brand, ensuring alignment with business goals and strict regulatory requirements;
- Create, lead, and scale multi-channel brand campaigns (digital, CRM, sponsorships, partnerships, and events) that drive customer acquisition, engagement, and long-term loyalty;
- Oversee and optimise the marketing budget, balancing bold creative initiatives with performance-driven spend across paid media and retention channels;
- Collaborate cross-functionally with product, compliance, and customer support teams to deliver campaigns that are engaging, compliant, and player-focused;
- Partner closely with CRM to strengthen loyalty and retention programs, maximising player lifetime value;
- Align with the Affiliate team to ensure acquisition strategies are consistent with brand vision and messaging;
- Measure, analyse, and report on performance, providing actionable insights and clear recommendations to senior management;
- Stay ahead of the market by monitoring industry trends, competitor activity, and regulatory updates to keep the brand competitive and innovative;
- Build, lead, and grow the marketing team, fostering a culture of creativity, accountability, and high performance.

**Why you will love working here**:

- Competitive salary and performance-based bonus;
- Opportunity to shape the marketing strategy of a fast-growing sportsbook & casino operator;
- Dynamic, friendly and innovative work environment;
- Career growth and professional development opportunities;
- Hybrid work model with flexibility.

**Advantages of Our Company**:
**Zero bureaucracy**:
**Unlimited holidays**:
**Medical insurance**:
**Only top talent and top salaries**:
**Challenging projects and tasks**:
**Smartest colleagues in the industry**:
**Our Principles**:
**Celebrate diversity**:
Celebrate diversity

**Innovation matters**:
Innovation matters

**Ambitious goals**:
Ambitious goals

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