Digital Marketing Specialist

Há 3 dias

Lisboa, Portugal SANA Hotels Tempo inteiro

O Grupo SANA pretende reforçar a sua equipa de Marketing no Head Office com a contratação de um Digital Marketing Specialist (M/F).

**Este profissional terá como principais responsabilidades**:

- Definir e implementar estratégias de conteúdo com intuito de aumentar a notoriedade de marca e o volume de tráfego orgânico para o website comercial;
- Definir e implementar estratégias de otimização para motores de procura (SEO);
- Medir e reportar o desempenho das ações de marketing digital, usando ferramentas de análise de dados;
- Colaborar com equipa no desenvolvimento de campanhas digitais;
- Identificar tendências e oportunidades no mercado digital e sugerir melhorias na estratégia.

**Requisitos obrigatórios**:

- Formação Superior em Jornalismo, Comunicação, Marketing, Marketing Digital ou outra área relevante para a função;
- Experiência em funções semelhantes, em contexto B2C, de pelo menos 3 anos.
- Fluência em Português e Inglês.

**Serão valorizadas as seguintes competências**:

- Experiência com ferramentas específicas como Google Analytics, GTM;
- Competências de SEO técnico;
- Experiência em plataformas como Mailchimp, E-goi ou similar;
- Experiência em CMS, como por exemplo Wordpress;
- Capacidade de criação de storytelling;
- Bons conhecimentos de Excel;
- Conhecimentos de Francês, Espanhol ou Alemão;
- Conhecimento em food listings, ou canais adicionais como TripAdvisor, Zoomato, The Fork;
- Background hoteleiro, embora não seja um fator obrigatório.

Se procura um novo desafio envie-nos o seu CV actualizado com a Ref. SH/MktDigitalSpecialist

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