Junior Brand Activation Manager

**The role**

Working within the Brand Activation Team in Portugal and reporting to the Senior Brand Activation Manager of Essential Health, will contribute to the growth of our Baby Toiletries and Femcare Business in Mass Market, through the knowledge of our consumer/shopper/ customer and market dynamics, participating actively on the development of innovative programs and go to market initiates that generate consumer & Shopper involvement and continues to build our love brands and lead to categories development.

**Brands in scope**: Johnsons Baby e Femcare (O.B e Carefree).

**MAJOR RESPONSIBILITIES**:
**1. Customer and Consumer understanding** - Getting insights (external & internal) according to existing tools and methodologies and transform it into actions that will generate the expected amazing growth for our brands with our customers.

**2. Business Plan Implementation** - Portfolio Management (assortment review, planograms recommendation), Brand activation Plans from design to implementation: innovation management, drive consumers & shopper behavior, category development partnering with our customers, POS activation (POS Visibility moments with strong concepts and impactful materials) with perfect execution and customer engagement. Contributes to design of and executes brand plans, project and programs that deliver against ambitious short-term and long-term objectives.

**3. Connect with cluster and regional teams** - Be part of the Cluster and Local Squad’s (high performing teams) leveraging the PT indicatives, proposing new ideas, sharing local insights, taking the regional and cluster benchmarks for the local market.

**4. Working closely with AGILE cross department teams that exist in the following processes**:

- Direct to Consumer Activities
- New Product Launch
- Point Of Sales Activities
- Forecast
- Other processes and activities that require multi-function task forces
- Special focus on working with: South European Cluster, Sales and Regulatory

**5. Brand reviews and Sales meetings **- Responsible for presenting on results and activities, priorities, engage with sales team to develop the strong plans for the brands.

**6.Finance responsibilities **- P&L monitoring and budget control, cost efficiency analysis, invoicing control. Monitors promotional activity marketing expenses and resources to ensure adherence to budget guidelines.

**7. Pricing Strategy and Monitoring**

**8.Health & Safety** - Guarantee the full compliance with all health and safety internal guidelines, policies and procedures.

**9. CREDO, Conduct & Compliance** - Follow all Conduct and Compliance rules as per Company guidelines and policies as well as local regulations. Always Be a Credo Role champion in everything it is done.

**Qualifications**

**REQUIREMENTS**:
**PREFERRED**:

- College / university Degree in Business Administration, Economics
- +3 years of experience in shopper marketing/ category management/trade marketing in consumer goods industry
- Marketing Concept Knowledges are highly valued
- Preferred experience in Mass Market FMCG and similar roles
- MS Office (Word, Excel, PowerPoint, Outlook, Teams)

**VALUED**:

- Marketing College Master
- Digital and Social media experience in developing and activating content & communication.
- Knowledge of Multinational Company environment

**SKILLSET & ATTITUDES**:

- Business, Financial & digital acumen
- Excellent communication and strong influencing skills - communicate clearly with strong impact
- Strong Interpersonal skills and collaborative style
- Sharp analytical skills, able to analyze data quickly and infer insights to act and move forward.
- Ability to manage complexity and perform effectively in a matrixed organization.
- Strategic thinking with drive for action
- Proactivity and results driven. Test & Learn mentality bringing new ideas.
- Commercial understanding of P&L and financials
- Can do positive attitude, with the ability to influence and work in a collaborative way and identify creative solutions to challenges
- Creates a sense of urgency to meet objectives

**LANGUAGE PROFICIENCY**:
**REQUIRED**:

- Proficiency in Portuguese and English - Verbal and Written Communication
- For more than 130 years, diversity, equity & inclusion (DEI) have been part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Our commitment to respect the dignity and diversity of all is embedded in our Credo._
- We know that the success of our business depends on having the best talent in a workforce that reflects the diverse markets we serve around the world and an inclusive culture that values different perspectives and life experiences_
- That is why we in Portugal are working to create an inclusive environment where diverse backgrounds, perspectives and experiences are valued and each and every one of our people feels that they belong and can reach their potential. No matter who they are._
- Diversity, Equity & Inclusion at J