Digital Marketing Junior Officer

DIGITAL MARKETING JUNIOR OFFICER (JOB NUMBER: 2404GMFOS17975)

**About Global Markets**
- Global Markets is BNP Paribas’ capital markets business, delivering investment solutions across a wide range of asset classes and industry-leading services
- As world leader in derivatives, BNP Paribas Global Markets offers clients tailored products, state-of-the-art trading, processing systems, research and strategic advising from its teams of experts, while also maintaining a sustainable economic model

**Your Main Activities Are**
- Context - The existing Digital Marketing Technology stack is made of several internal & external tools:

- Public websites, ePlatforms and Content Management Systems
- Survey tools
- Data analytics and reporting tools (KPI Dashboards)
- Mission - The mission will include the following tasks:

- Project management: Together with Product Managers in several scopes (to name a few: FX, Rates, Equities and research). The goal of the Digital Marketing Officer is to understand the business strategy, the features and purpose of our electronic platforms and be able to provide Digital Marketing solutions adapted to their needs
- Run Digital Marketing campaigns
- Propose and design automated Digital Marketing strategies interconnecting the various systems
- Creation & maintenance of KPI dashboards (Adobe Analytics, Tabeau & Power BI) to measure the effectiveness of our Digital Marketing tools (including mailing campaigns, surveys and monitoring website traffic)
- Define data analysis strategies to inform decisions on product development and business delivery
- Perform campaign analysis and build reports to optimize digital marketing strategy
- Understand the Digital Marketing stack, the various usages and interactions with other systems/teams (CRM, Telemetry/Usage databases, e-Platforms, CMS)
- Prepare marketing content and assets about our electronic platforms, ensuring they are always up to date and suited for automated Digital Marketing distribution
- Be a force of proposition - Identify opportunities for new functionalities, conduct pilots and testing, pro-actively suggest enhancements and innovation

**Profile and Skills to Success**
- Bachelor’s Degree in Data Science
- Up 2 years of relevant working experience
- Fluency in English both oral and written (mandatory)
- Knowlege in:

- Digital Knowledge and Innovation
- Marketing
- Google/Adobe Analytics, Google Tag Manager and Google Datastudio
- PowerBI/Tableau
- Skills
- Communication skills - oral & written
- Ability to collaborate / Teamwork
- Ability to deliver / Results driven
- Attention to detail / rigor

**About the Team**
- Based in Lisbon, the BNP Paribas Global Markets Digital Client Experience & Solutions team has the mission to streamline the digital client journey, identifying areas where they can be improved and propose optimized solutions interconnecting the Marketing and Sales funnels, with integration of data and insights into GM ecosystem. The team is managing the Digital Marketing Technology stack, being able to leverage and expand it to enable continuous improvement of the clients’ digital journeys, working hand-in-hand with Marketing, Communication and Digital Business teams
- Our ambition is to be more efficient and relevant in the way we communicate with our clients, making marketing content available at the right time, through the right digital marketing channels to promote the usage of our electronic solutions

**Why joining BNP Paribas?**
- ** **Leading banking institution**

BNP Paribas is a leader in the Eurozone, and a prominent international banking institution with strong roots in Europe's banking history. It has a presence in 65 countries, with around 190 000 Employees - including more than 145 000 in Europe.
- ** **Our presence in Portugal**

Since 1985, BNP Paribas was one of the first foreign banks to operate in the country. Today, the Group has around 7.100 employees across several entities operating directly in the territory, offering a wide range of integrated financial solutions to support its clients and their businesses.
- ** **International reach**

Thanks to its international presence and regular and close collaboration among its different entities, BNP Paribas has the resources to support all clients with financing, investment, savings and protection solutions that help make their projects a success. BNP Paribas holds key positions in its three core operating divisions:

- **Retail Banking**, a division that brings together all of the Group’s retail activities and specialised business lines;
- **Investment & Protection Services** that include specialised businesses offering a wide range of savings, investment and protection services;
- **Corporate & Institutional Banking** division that offers tailored financial solutions for corporate and institutional clients.
- ** **Diversity and Inclusion commitment**
- ** **Commitment towards work/life balance**

At BNP Paribas we care about our employe