Global Consumer Lab Practice Area Consultant

**WHAT MAKES US A GREAT PLACE TO WORK**

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**WHO YOU’LL WORK WITH**

Most Practices are led by a Global Practice Leader (GPL) and three Regional Practice Leaders (RPLs), who are client-facing Partners with partial allocation to these servant-leader roles. The Global Consumer Lab is sponsored by both Consumer Products and Retail GPLs, and is led day-to-day by a dedicated Practice Director and Senior Manager, sometimes with the support of a rotational Practice Consultant(s) and Knowledge Specialist(s) from both Retail or/and CP.

Bain’s Global Consumer Lab is Bain’s centre for insight and foresight. Our role is to develop consumer-rich and compelling content for conversations with clients. As a centre of expertise, we support case teams by challenging assumptions, asking the right questions and utilizing the very best methodologies to evidence consumer behaviours. We elevate all output to ensure the insights translate into action. We conduct consumer closeness research on behalf of our consumer-facing clients (primarily CP and Retail, but increasingly other consumer-facing sectors) and on behalf of Bain to understand what consumers/shoppers are saying, doing and feeling.

Bain’s Global Consumer Lab is a young group at Bain (about 3 years old) and has been gaining great traction and constantly evolving with lots of opportunity and high visibility. We work very closely with partners, managers and client-facing teams to bring Bain’s best experience to bear, and we are integral in helping Bain win new projects and deliver value to our clients. We have a great, inclusive team culture with 100% NPS.

For an overview of Bain’s Global Consumer Lab, visit here.

**WHERE YOU’LL FIT WITHIN THE TEAM**

The role will be at the intersection of the Consumer Products practice and Retail practice. These practices are two of Bain’s fastest growing and most vibrant industry practice areas. This role also touches other consumer-facing/B2C practices at Bain (e.g., PEG CPR, Healthcare, Financial Services, Tech ) and both the Strategy, Customer and ESG practices.

**WHAT YOU’LL DO**

The Global Consumer Lab Practice Senior Manager will have the following key interactions:

- Supervisor: Global Consumer Lab Director
- Close contact with leadership
- Expert Partner, Co-founder of Consumer Lab and responsible for the interlock of AIS, CP, Retail and Consumer Lab
- Global Practice EVP of Retail and Co-founder of Consumer Lab
- Global Practice Leaders
- Other CP, Retail, PEG partners depending on the pipeline of IP/research and proposals
- Collaborate & coach
- IP teams (client-facing consultants staffed temporarily on Practice IP/research)
- Knowledge Specialists across the 3 regions
- Bain Consumer Lab CoE BCN team in India

Primary activities of the job are global in nature (EMEA, APAC, US) and can be categorized around the following streams (not exhaustive):
**IP development**
- ** IP development/ Synthesis of research**: Conduct consumer research, analyse data and work with Senior Manager to synthesize the findings. Pull together various pieces of research into cohesive POVs on consumer deep dive topics (eg Future Consumer, Consumer attitudes and behaviours on ESG); help codify insights to enhance existing content.
- ** Thought-leadership workshops**: Support and provide thought-leadership to partners, case teams and clients on Consumer insights and trends (alongside Senior Manager and Director), including providing them with our latest IP/research, help tailor examples and implications to their sectors / geographies.
- ** Consumer pulse surveys**: writing, management, and execution of surveys in collaboration with 3rd party vendors and the BCN. Synthesis and analysis of results into key consumer themes and factbases for internal use and external commercialization.
- ** External secondary research**: Conduct secondary data and literature review on the latest consumer trends to support or refute findings.

**Commercialization of Consumer Lab**
- ** Proposal/CD and pitches**: develop POV on consumer trends and Consumer Lab approach including workplan and costing/staffing where Consumer Lab can be involved, with the support of D