Product Analyst, Sportsbook

**We are Kaizen Gaming**

Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 19 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.

We are a diverse team of more than 2.700 Kaizeners, from 40+ nationalities spreading across 3 continents.

Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, there'll be no average day for you. Ready to Press Play on Potential?

**Let's start with the role**

As a **Product Analyst** on the Sportsbook Product team, you will help shape how product performance is measured by defining the right questions to ask, and scaling analytics methods and tools to support our growing business. You will drive high-quality, high-velocity decisions for Sportsbook's diverse product teams while directly reporting to our Head of Sportsbook Product.

We're looking for an experienced product analyst to be responsible for defining and tracking KPIs, supporting strategic initiatives, evaluating A/B tests through 3rd-party experimentation platforms, and aggregating data from multiple sources—from GA4 to our big data lake of transactional data—to help the team achieve a 360° view of our customers.

**As a Product Analyst, you will**:

- Work alongside the Sportsbook Product Team to support our dynamic and fast-paced Product roadmap, providing insights to help achieve our Product vision by defining, monitoring and reporting on KPIs and product metrics.
- Leverage the transactional data lake to connect customer journeys with business outcomes.
- Support our experimentation process by analyzing A/B test results and helping expand our internal experimentation framework.
- Implement GA4 tagging to map all user journeys, identify and highlight customer pain points across products, and work closely with the Sportsbook product management team to prioritize these in the roadmap.
- Synthesize data from a variety of sources, in close collaboration with BI and other stakeholders, to develop dashboards, reports, and visualizations (e.g., funnels in Looker Studio or other internal tools) that drive understanding and inform action across the Sportsbook vertical.
- Ensure data quality, consistency, and governance across all analytics initiatives to maintain trust and reliability in insights.
- Use data analytics, data visualization, and data modeling techniques to extract actionable insights that will facilitate prioritization and product strategy formulation.
- Advise and inform the Sportsbook team at each stage of the product lifecycle—from supporting product and design teams during discovery to measuring the impact of features post-launch—while collaborating closely with Product Managers, Engineers, Designers, BI Analysts, and Product Analysts from other divisions.

**What you'll bring**:

- 2+ years of product analytics experience in a consumer internet business, or within a high-velocity, high-growth product or business unit.
- Experience assessing the impact of A/B experiments in a fast-paced product development cycle, ideally using platforms such as Kameleoon or Optimizely.
- Proficiency in SQL for data manipulation.
- Ability to independently determine and establish data analysis priorities, balancing ongoing projects with requests from various stakeholders.
- Experience with GA4 and other product or experience analytics platforms, with strong skills in creating dashboards in Looker Studio or similar visualization tools.
- Strong written communication skills to share insights and influence stakeholders.
- Detail-oriented, impact-driven, customer-centric approach to data analysis.

Nice to have:

- Previous experience in the sports betting industry.
- Experience with BI/visualization tools such as PowerBI.
- Familiarity with Databricks or similar big data platforms.

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**Kaizen Gaming Perks**
- Hybrid working model.
- A buddy will support you with your onboarding.
- Competitive salary package and bonus scheme.- ️ Health and life insurance for you and your family.
- Monthly allowance for lunch & commuting expenses.
- Nice rigs - 2.5K monitor, latest i7, tons of RAM, fast SSD.
- Udemy, LinkedIn learning accounts & continuous training.- Developmental 360° feedback framework.
- #LI-Hybrid
- #LI-AP

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