Data & Analytics Expert

**Position Snapshot**

Location: Lisbon, Portugal

Company: Nestlé Business Services

Full-time / Hybrid mode

**Position Summary**
The
**Data and Analytics Expert**, focusing on Naming Convention, is an above market and agency point of contact, supporting marketing analytics team to orchestrate and accelerate the marketing naming convention development, deployment and execution across markets and agencies. He/She will also be responsible for adoption of the naming convention, tracking the market accuracy and defining market data quality for analytics along with best practices and training programs to improve the data qualities. He/She will look at above market and in market data value, accessibility, and availability to define right data taxonomies and conventions for different digital touchpoints to analyze marketing spend and performance. He/She will work closely with the marketing functions, product owners to define the right naming convention across all platforms and build the ecosystem to connect all naming conventions and data points to drive analytical use cases and insights.

This job is a fantastic opportunity for the right person who is looking to manage Data & Analytics internationally.

**A day in the life of...**
- Supports the Data Foundation lead, stream leads and markets in defining the naming convention roadmap across platforms and standardizing the ecosystem to build connectivity between platforms using standard naming convention keeping the business and technology complexity in mind.
- Provides high level analysis on trends, opportunities and answer burning business questions using data for categories, markets, and agencies. Builds data agnostic capabilities in markets with hands on learning and adoption
- Works with our analytics partners, ADI and Data Foundation Lead to ensure all marketing naming conventions are build and deployed in markets, agencies and above markets and enable right trainings to build capabilities in markets to activate naming convention. Engages with the markets and agencies to troubleshoot the naming convention generator and evolve the generator and taxonomies based on market feedbacks. Coordinates the changes implemented on the Naming Convention with the platform leads and all technologies impacted by the change.
- Takes the responsibility for working with business categories to ensure priority markets meet all pre-requisites for analytics - i.e. adopting global media naming conventions and global tagging plans for websites.
- Defines the KPIs to measure naming convention accuracy across platforms and markets. Work with IT partners to build the naming convention tracker on the preferred technology for platforms as and when needed. Manages the requirements, execution and testing of the solution with the IT team. Further train the markets on accuracy tracking.
- Adopts global guidance on analytics service line best practice to drive insights and reporting on naming convention accuracy by platform, market, business category and specific business use cases. Prioritizes the reporting and analyze needs based on priority for the senior stakeholders giving visibility on where Nestle is in the foundational level.

**What will make you successful**
- 5 years in digital marketing or media and Ad Operations team working with large FMCG brands or media agencies managing such clients, and over this period has successfully delivered on taxonomies, campaign set ups across brands, especially top and bottom-line business results
- Proven data analyst experience - taking data and analyzing to provide insights on marketing data readiness across platforms and key business driven measures and providing KPI performance scoring.
- Experience in data boarding visualization and building. PowerBI, Tableau, Data Studio and Adverity experience a plus.
- Project management, bringing business and IT closer a plus
- Previous experience in marketing and campaign management. Agency or account management a plus.
- Proven English skills: writing, reading, speaking
- Proven change management experience
- Proven team-oriented mentality and attitude where the work is approached with empathy, enthusiasm, ownership, responsibility, adaptability, balance, and resilience
- Successfully managed and led launch / roll out of projects
- Result oriented

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