Chief Marketing Officer

**TLF** is a Global Team of experts in IT, Marketing, Advertising, Promotion and Entertainment activities. A Team of experienced, hardworking and creative people who are never short of ideas that work best for our Clients. With a qualitative, efficient and secure gaming offer, we are proudly among the European leaders in online entertainment. Innovation is at the heart of our DNA. It is both a source of passion and pride. Our Team is constantly growing and we are looking for the Chief Marketing Officer to join our Team in Lisbon, Portugal. **What we would expect from CMO**: - Reinforce and drive the evolution of current and future brands positioning on a Global scale - Be external and internal promoter of innovative marketing ideas and products - Create and implement market strategies for new products and features - Develop a long term growth strategy, including consistent performance analysis and contingency planning - Lead market research and ROI analysis, defining challenges and opportunities - Collaborate closely across executive level engineering, design and operation to deliver a fully unified product approach and deliverance - Own and efficiently allocate the budget and acquisition planning - Control the spend and optimize blend of channels to hit growth targets in a resourceful manner - Work with the leadership team to develop and implement a high-level Marketing strategy and goals/targets that drive profit and complement business objectives - Set the overall Global Marketing Strategy to keep being ahead of competitors - Develop/review/refine Marketing strategies for each of Product and brand including product positioning, pillars, campaign roadmaps and media/channel mix with a view to increasing ROI - Forecast monthly, quarterly, annual acquisition growth and costs - Develop marketing execution plans and deliver on acquisition targets within time and budget - Ensure TLF Brand awareness and promotion through effective marketing strategies including new products, launches, top industry events, and promotions - Audit existing content and develop new Corporate Brand strategy and attributes - Analyse current CRM processes, optimize and plan related activities - Manage CRM effectively ( retention, reactivation, cross selling, VIP management), control of the CHURN and bonus costs - Develop and implement effective communication strategies that build "Customers" and "Partners" loyalty programs, brand awareness, and increase their satisfaction - Plan and manages the design, content, and production of all marketing materials **What CMO needs to demonstrate**: - 3-5 years+ of experience working at a senior level within the online gaming business is a must - Experience of managing a significant P&L essential - Performance Marketing background in gaming industry is advantage - Experience of brand strategy and marketing campaigns, including communications - Technical understanding of tracking and reporting systems - Analytical competencies / mindset - Strong problem solving and organizational skills - Growth focussed, goal oriented individual - Able and willing to lead from the front, getting “hands on” as required - Excellent written and verbal communications skills - A diplomatic and professional approach, able to gather and share information in an energetic and inclusive manner, while dealing effectively with challenging situations - A people person who enjoys managing teams and cares about their team’s welfare, as well as their output - Strong project management/programme management skills - Strong customer ethos and the ability to channel insight into profitable deliverables - Ability to develop and maintain strong working relationships with 3rd parties across technology, marketing and operational areas - Experience within a multi-channel brand(s) preferred - Position is office based in Lisbon, Portugal. Relocation is available. Ability to commute/relocate: - Lisboa, Distrito de Lisboa: Reliably commute or planning to relocate before starting work (preferred) **Language**: - English (required)