Performance Marketing Media Buyer

As our Performance Marketing Media Buyer, you will be part of a growing Panel Engagement Digital Team and be responsible for:

- Managing Google and Social Ad campaigns and budgets across regions
- Participate in an aggressive worldwide expansion plan and help building effective panel recruitment campaigns in their multiple dimensions (creative, media buy, optimization and testing, measurement)
- Interact directly with ad agency and platform representatives to optimize campaigns
- Consult on creative best practices and optimization
- Troubleshoot common campaign issues, approve and tune local language campaigns
- Analyse reporting, look for potential problem areas
- Meet the Key Performance Indicators (KPIs) and on-time delivery of ad campaigns
- Maintain documentation on campaign process and procedures

You will be used to:

- Manage the strategy, execution, and ROAS of online marketing campaigns, including campaign setup, creative testing, reporting, analysis, and optimization.
- Be an expert in SEA, SEO, FB, IG, and YouTube marketing.
- Perform strategic data mining and analysis, drawing insights and transforming data into actionable changes that will drive channel optimization and growth
- Align marketing initiatives with overall business goals. Provide input to predictive models that drive company growth
- Strategize and execute experiments to continuously improve key metrics across campaigns

collaborate with internal (design, product) and external teams on projects to drive growth and efficiency
- Working in projects with a focus on performance marketing, optimizing acquisition metrics such as conversion rates, cost per acquisition (CPA), cost per install (CPI), and ROI by channel and media campaign
- Conducting in-depth analysis of campaign performance across different channels, using large datasets and advanced Excel skills to generate data-driven insights.
- Collaborating with app store optimization colleagues, campaign creative producers, media buyers, analytics/BI analysts, product managers, copywriters, designers and developers to ensure panel recruiting, engagement and retention campaigns run according to budgets, timelines and country needs.
- Managing multiple campaigns at once, within tight deadlines and A/B testing experience

**Qualifications**
- 3+ years of paid search / social / app marketing, consulting, or banking, BA/BS degree, excellent analytical skills, and strong vision and strategy
- Experience in Meta Business Suite, Google Ads Manager (MCC) and TikTok Ads Manager
- Proven marketer that drives positive ROI by optimizing CPA, LTV, and ROAS with a never-ending appetite to optimize bidding/targeting/audience strategies
- Proven experience of A/B testing and using data / analytics to inform design decisions
- Excellent English skills both written and spoken

LI-hybrid
**Additional Information**

**Our Benefits**
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)

**About NIQ**

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

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