Senior Marketing

**Job Description** About the job**:
West Europe Marketing Science team is a specialist business unit providing consulting and advanced statistics across the NIQ SA&I portfolio. We act as consultants for statistical/ technical advice, input into client proposals, as well as support to research teams in the design & execution of all client projects.

The team, spread across Europe, share the same vision to learn, develop and share the latest cutting-edge methods.

Reporting to the head of Brand & Media Marketing Science team, your strong background in statistics and/ or data science enables you to run complex analytic projects. You will make useful contributions to discussions with clients and researchers and will recommend appropriate methodologies to design analytic/ research programs which address the client’s marketing/business problems. Good communication skills are important as you will present analysis to researchers/clients on a regular basis.

We are looking for someone who is self-motivated, pro-active, creative, and eager to learn.

**Responsibilities**:

- Deliver analytics projects to a high quality that meet internal stakeholders’ and clients’ requirements
- Maintain good working knowledge of statistical analysis techniques, both current and emerging.
- Effectively manage own workload & be responsible for managing projects.
- Maintain a broad and deep understanding of quantitative research techniques, to be able to mention appropriate solutions to client problems in a convincing way.
- Develop an understanding of the possibilities and limitations of techniques and software packages.
- Promote new techniques and approaches as well as continuously review external developments
- Ensure high quality of all finished documents
- Represent GfK’s Marketing Science expertise at internal and external conferences and workshops

**Experience & Qualifications**:

- Bachelor or master’s degree in a field that emphasizes the learning of modelling, statistical or mathematical skills (PhD is a plus)
- 5+ years of work experience in a market research agency
- Expert modelling skills and statistics knowledge (essential)
- Expert statistical skills and knowledge of econometric techniques in:

- survey/polling statistics (sampling, non-response adjustments, Bayesian statistics), and
- econometric modelling (program evaluation, forecasting, economic theory, panel data), and/or
- observational causal inference (potential outcomes, structural equation models, instrumental variables).
- Experience in and strong interest in the following fields: pricing research, brand management, digital behavioral analysis, segmentation, media effectiveness, etc
- Expert knowledge of analytics programming languages (e.g., Python, R) and the respective tool ecosystem (e.g., R-Studio Server, Spyder, Jupyter, POSIT Workbench)
- Solid experience visualizing and communicating results of data analyses with the ability to think beyond the numbers while addressing real-world business problems

**Desirable**:

- Experience in open data sourcing (Google Trends, Social Mentions, etc.)
- Experience using version control systems (e.g., Git)
- Basic knowledge of Data Science such as Big Data Analytics (Machine Learning, Hadoop, Map Reduce, Hive, Spark, etc.)
- Basic knowledge of cloud computing environments and tooling (AWS, Azure)
- Basic SQL skills with regards to working with relational databases
- Basic knowledge of programming in VBA

**Soft Skills**:

- Mathematical thinking, strong analytical and problem-solving skills
- Proven client-facing skills: translate and clearly communicate sophisticated analytical information to non-expert stakeholders and clients, able to deliver analytic insights in an impactful and meaningful way. Good at managing researcher expectations.
- Proven project management skills: manage own and team time effectively and ensure all project deadlines are met, act to resolve conflicts between tasks
- Good written skills, ability to write ability to help write proposals, reports and concise summary of findings (essential)
- Good attention to detail - ensures all outputs delivered to clients/researchers are professionally presented and accurate.
- Good interpersonal skills - treat others with respect, be cooperative, friendly and considerate of others. Be a good role model, help to build teamwork and team spirit.
- Be well-organized, flexible, committed, pro-active, and creative
- Is able to learn new methodologies and programming languages quickly.
- Ease of communication in an English-speaking business environment

**Open for other EU locations**

LI-Remote

LI-FC
**Qualifications**

**Additional Information**

**Our Benefits**
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)

**About NIQ**

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023