Trade Marketing Manager Portugal

2 semanas atrás

Lisboa, Portugal Hewlett Packard Tempo inteiro

Responsible for executing trade marketing & co-marketing activities for the entire HP Inc. consumer portfolio (both print and personal systems ), supporting the business to meet profitability and growth goals for HP and Retail Customers.

Continue _Best-in-class_ execution level of trade marketing in Portugal, doing the best leverage of product portfolio, marketing assets, alliances and coverage.

Accountable for managing **In Store & Online execution, External Sales Force management and promotional strategy in Key Retailers and Pure Players**

**_ Responsibilities: _**
- Deep understanding of the category product, business management and sales challenges and strategies.
- Actively contributes to the definition of the business plan.
- Establishes relationships and represents team with sales force and other partners at senior level.
- Functional responsibility for the team in one or several areas (market analysis, marketing engagement, online marketing and omnichannel strategies, external Sales Forces management, etc).
- May lead a subset of the team. May lead overall engagement with one or several sales teams.
- May lead engagement AND partnership with external IT vendor.

**_ Education and Experience Required: _**
- University or Bachelor's degree in Marketing; advanced degree or MBA preferred.
- Typically 3-7 years of professional experience with a combination of Marketing, Sales, Business Planning experienced preferred.
- Consumer and/or Commercial Partner management expertise

**_ Knowledge and Skills: _**
- IT industry knowledge.
- Business planning skills, multidimensional.
- Financial planning and modelling skills, comfortable to manage high complexity business planning and reporting.
- Strong communication skills at senior management internally and externally.
- Knowledge of promotional marketing processes and practices.
- Negotiation skills and ability to frame the product value proposition to customers/partners.
- Leadership skills and cross functional expertise (sales, supply chain, marketing.
- Native Portuguese language proficiency required
- High English language proficiency required

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