Marketing Lead Specialist

Há 5 dias

Porto, Portugal PlatformE Tempo inteiro

About PlatformE Group
**PlatformE Group is a future-driven ecosystem composed of**:
PlatformE - our B2B SaaS company powering digital-first, made-to-order (MTO) solutions for fashion, jewellery, and homeware brands.
SWEAR London - a bold, cult-status footwear brand, exclusively made-to-order, known for its radical approach to individuality, customisation, and sustainability.
We’re building the next generation of on-demand commerce—digitally native, production-smart, and highly personalised.
Your Mission
As Marketing Lead, your primary mission is to drive the growth and adoption of our new standalone Shopify Plugin, debuting soon on the Shopify App Store. This lightweight, scalable B2B solution will enable smaller fashion and lifestyle brands to embed made-to-order personalisation into their stores.
This is a hands-on, strategic role where you’ll deploy hybrid growth strategies—from performance marketing to partnerships, content, SEO, and platform-native tactics.
Key Responsibilities
1\. Shopify Plugin Growth (Primary Focus)
- Develop and lead the go-to-market plan for our new standalone Shopify plugin.
- Drive installs, activation, and engagement through a mix of paid, organic, and App Store-native strategies.
- Own product messaging, positioning, onboarding flows, and lifecycle campaigns.
- Optimise performance marketing and automation across channels (Shopify, Meta, LinkedIn, SEO).
- Define and track plugin-specific KPIs including CAC, activation rate, churn, and LTV.

2\. Legacy PlatformE Product & Company Marketing
- Support lead generation and brand positioning for PlatformE’s enterprise SaaS.
- Collaborate with product and sales teams on campaign and content assets.
- Manage corporate communications, thought leadership, and digital presence

3\. SWEAR London - Brand Revival & Content
- Contribute to the relaunch and storytelling of SWEAR London across web, social, and PR.
- Align campaign tone and positioning with the brand’s custom, made-to-order ethos.
- Assist with light performance and content marketing support for DTC campaigns.

What You’ll Bring
- 3+ years experience in B2B SaaS marketing (preferably in e-commerce or fashion tech).
- Proven ability to launch and grow apps/plugins, ideally in the Shopify ecosystem.
- Deep understanding of hybrid marketing strategies (organic, paid, partnerships, SEO).
- Strong grasp of marketing tools (GA4, Meta, Google Ads, HubSpot, Apollo, Webflow).
- Confident writing and positioning skills—comfortable crafting technical and brand messages.
- Strategic mindset with a bias for action, experimentation, and performance tracking.
- Fluent in English.

Nice to Have
- Shopify App Store marketing experience
- ABM or product-led growth experience
- Basic skills in web automation or scripting (e.g. Google Apps Script, Python)
- Experience marketing both B2B software and DTC fashion products

If you’re passionate about building impactful strategies and eager to learn and grow with us, we’d love to meet you
**We believe driven talent deserves**:
Bulletproof healthcare insurance
Free Gym membership
Stock options plan
Hybrid working model (3 days at the office in Porto and 2 days remote)

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