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Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Voltaren, Corega, Vibrocil, and Centrum - through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.
With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.
This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.
About the role
Trade Marketing Junior
Lead Shopper strategy end to end at customer/channel level, through preparation and implementation winning shopper activation plans, with a clear objective of increasing company’s market share and deliver budgeted sales and profit targets.
This is delivered via:
- Ensure consistent high quality Shopper Execution and control at the point of purchase.- Prepare shopper activation plan (Promotional Plan and In store visibility plan), by customer, with close collaboration with sales and marketing teams with a clear focus on achieving execution and distribution goals.- Promotion budget control and measurement of shopper marketing effectiveness of Promotion investments in the channel in line with the process.- Precampaign design jointly w/sales coordination & tracking & execution.- Deliver brand priorities in market, taking direction from Area marketing team on area priorities, and provide a feedback loop with insights and in-market effectiveness of area initiatives.- Deliver execution strategies and plans (space, promotion) through to the point of purchase. These are to be executed at the POS winning with our customers and consumers.- Sales forecasting for promo packs, jointly with Sales and Marketing.- Ensure our merchandisers team have high quality relevant materials to activate the brands with shoppers, consumers.- Sell in strategy development and support activities.- Sell out strategy development and implementation to optimize visibility, build customers recommendation and drive consumer preference.- Shopper marketing campaigns effectiveness including ROI.- Managing relationships with external stakeholders.- Comply with local legislation and corporate standards in communication on materials and promotion.- Manage discussions with key customers on their category strategy, drive change and significantly improve shopper engagement at the point of purchase.
Key responsibilities
This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following:
- Understand specific Customer/chain (promotional policy and calendar, role of the category, shopper characteristics).- Gather customer´s feedback and react appropriately.- Monitor results and draw conclusions.- Jointly with Sales and Marketing present results and action plans to deliver growth.- Responsible for all in-store promotions materials, which endorse Haleon brands and account strategies, in order to enable Haleon Consumer Healthcare to reach its brand and customer objectives.- Purchase of materials in full compliance with sourcing and purchasing guidelines.- Work closely with re-packers and display suppliers ensuring all materials are purchased, developed and delivered on time done within budget constraints.- Monitor and track competition regarding POS materials used and field activities.
Qualifications and skills Essential
**Education**:
- University Degree level. Preferably Pharmacy, Business, etc.
**Experience**:
- +2 years mainly in Commercial/Trade Marketing/Marketing position.- Mandatory experience in Pharmacy channel.- Organization & deadline management as must.- Make things happen & teamwork spirit.- Proactive approach- Analytical & strategic vison.- Influencing & Energetic driven.- Continue asking “why” to uncover actionable insights.
Diversity, Equity and Inclusion
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.
We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore wi
