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Global Head of Marketing Partnerships
3 semanas atrás
We believe it takes great people to create a great product. That’s why our team lives our company values, and we hire based on them, too. Since 2010, Pipedrive has been on a mission to support sales and marketing teams with easy-to-use, powerful tools that make everyday work faster and easier. Today, our cloud-based software is trusted by over 100,000 companies and used in 179 countries. We have grown from a five-person team to a truly international company of over 900 people, representing more than 50 nationalities, with ten offices distributed across Europe and the US. In 2020, Pipedrive received a majority investment from Vista Equity Partners, a global investment firm that invests exclusively in enterprise software, data and technology-enabled businesses, making Pipedrive the fifth unicorn from Estonia.
We’re now looking for a
**global head of marketing partnerships** who can build and lead a team, owning all aspects of marketing partnerships to drive effective and efficient growth.
If you’re strategic, analytical, commercial and a hands-on marketing leader, we’d love to meet you
**Your new adventure**:
- Be responsible for driving a high-performance, data-driven modern marketing partnerships team to develop through-the-funnel marketing partnership programs that activate brand awareness
- Develop a data-led marketing partnership strategy that widens the funnel at the awareness and consideration stage while optimizing quality conversion at the customer acquisition stage
- Build marketing partnership portfolio while managing performance, agency and budget
- Collaborate with other marketing and business functions
- Effectively run a portfolio of marketing partnership channels including affiliate marketing, influencer marketing and brand partnership marketing
- Develop all aspects of a high performance marketing partnership team, providing strong leadership to drive alignment and deliver results
- Manage the assigned marketing partnership budget to set funnel objectives and ROI goals
- Collaborating with all go-to-market, CX and product teams to ensure best budget and resource allocation
- Collaborate with all other demand generation teams to achieve the best brand awareness, consideration and customer acquisition outcomes
- Work with the marketing intelligence and MarTech teams to track, analyze and report on key performance metrics, identifying areas of opportunity
- Use data, marketing technology and automation as enablers to scale
- Run successful 3rd party provider relationships that help boost the in-house teams’ progress and results
- Support the global head of paid marketing and the vice president of demand generation in regular budget, resource and result planning and re-forecasting cycles
- Understand the markets the partners operate in and ensure this knowledge is continually shared with team members and other relevant teams
- Keep an eye on emerging market and marketing partnership trends to ensure teams are trained to standard and investment is redirected to give the best return on investment opportunities
**Does this sound like you**:
- Growth marketing mindset: 8+ years of experience developing data-led, digital-first, through-the-funnel marketing partnership programs that double down on existing well-performing areas and unlock new growth avenues; experience working with a growth-oriented business in the B2B or B2C space, with marketing programmes more akin to B2C
- Channel: hands-on experience in affiliate marketing, influencer marketing and brand partnerships marketing
- Team and people leadership: compelling communication skills that evoke confidence and collaboration with peers
- Presence: must have gravitas, proven negotiation skills and the ability to influence with credibility, facts and judgment
Leadership capabilities:
- Shape strategy and execution plans: anticipate and interpret market changes to set clear priorities; communicate a clear vision for the marketing partnership area; have a clear understanding of the next-generation customer and competitor
- Drive for results: consistently drive for results and growth; able to balance competing priorities and re-allocate resources quickly and efficiently; analytical and entrepreneurial mindset with an innovative approach to problem solving
- People management and development: recognize development needs and provide training to improve performance; create opportunities and provide support for career advancement; establish clear priorities to get results
Culture fit and impact:
- Collaboration and trust: an interpersonal style that elicits trust, open-mindedness and cooperation
- Value creation mindset: experience of or empathy towards operating in a high growth, PE-backed environment
**How will you progress?**:
- At Pipedrive, we believe in developing our people. We offer horizontal and vertical career development plans, active coaching and learning and development opportunities as a key part of everyone’s rol
