CRM Strategy Lead

Há 7 dias


Sintra, Portugal Zumub.com Tempo inteiro

**ROLE**:

- **Customer Segmentation & Personalization**: Define and manage audience segments to deliver targeted and personalized campaigns, optimizing communication for different stages of the customer lifecycle.
- **Automation & Campaign Management**: Design and oversee automated flows (welcome series, cart recovery, win-back campaigns) and manage ad-hoc marketing communications.
- **Data Analysis & Insights**: Monitor campaign performance (open rates, CTR, conversion rates, churn, CLV) and generate actionable insights to improve results.
- **Cross-Team Collaboration**: Work closely with marketing, content, design and product teams to ensure consistent and impactful customer communication.

**QUALIFICATIONS**:

- Degree in Marketing, Management, Economics, Data Science, Communication or similar (preferred)
- Proficiency in CRM platforms (e.g., Klaviyo, HubSpot, Salesforce Marketing Cloud, or similar)
- Excellent analytical skills and attention to detail
- Fluent in Portuguese and Independent in English
- Real team-player - Autonomous, proactive and responsible
- Good organizational skills

**OFFER**:

- Young, fast-paced and dynamic work environment
- Possibility of career advancement and “causing impact”
- Discounts for staff, health insurance, gym and other benefits

**Tipo de oferta**: Período Integral


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