Web Optimization and Analytics Manager

Há 7 dias

Lisboa, Portugal Unit4 Tempo inteiro

**Job Description**:
You will be responsible for identifying, measuring, and monitoring key performance indicators and will develop data driven recommendations that drive positive business outcomes through A/B testing and CRO. You will also enable stakeholders with actionable, insightful measurement and performance reporting & analysis.

**General Responsibilities**
- Data Quality - Ensuring the quality, and consistency of data in Google Analytics. Working across departments to understand what factors may be affecting data.
- Analysis and reporting of CRO results
- Creating split test URL pages for CRO tests using the CMS, working with team members when needed for imagery and content
- Manage international SEO agency, making sure they have all the information they need to complete the work and Unit4’s needs are met
- Ad hoc support for internal stakeholders on tracking and analysis (e.g. pixel implementation, reviewing data accuracy, problem-solving) as well as SEO enquiries
- Use of google Data Studio (Looker Studio) for data visualization, liaising with stakeholders to gather requirements and create reports
- Provide ad-hoc analysis to the business when required, working with the relevant business stakeholders to understand needs and priorities
- Organizing and attending quarterly organic search reviews with key stakeholders
- Knowledge/experience of SEO (on page, technical etc.)
- Working with web team members to ensure any SEO, and tracking requirements are met as websites evolve.
- Lead migration of GA4

**Qualifications**:
**Skills**
- Positive, flexible, and well organized to thrive in a fast-moving environment and meet challenging deadlines; demonstrable ability to self-manage time and work schedule
- Strong interpersonal skills with an aptitude for building strong working relationships
- Strong leadership presence with ability to lead, influence, and direct projects and processes across multiple teams.
- Excellent communication, presentation, and project management skills.
- Google Analytics, GA4, Tag Manager and Data Studio (Now called Looker Studio)
- Experience using a CMS, i.e., Drupal
- Use of regular expressions/JavaScript
- Knowledge of GDPR
- Knowledge of UX beneficial
- Knowledge of PowerBI, beneficial not required
- Experience of website CRO tools, for example Convert and Optimize.

**Experience**
- At least 5 years of experience in web analytics and A/B testing. Experience working with large datasets, writing queries, structuring reports
- Highly proficient in Google Analytics Tools (GA4, Google Anlytics, Google Data Studio); This includes tagging and administration
- Experience with reporting and visualization tools
- Experience with conversion rate optimization (CRO)
- Hands on experience with experimentation tools such or A/B testing tools

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