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Growth Marketing Manager
1 hora atrás
Develop and execute comprehensive marketing campaigns that align with business goals and target audience needs.
- Collaborate with the marketing team to define campaign objectives, target segments, and key performance indicators (KPIs).
- Create detailed campaign plans, including timelines, budgets, and resource allocation.
- Work closely with internal teams and external vendors to produce high-quality marketing materials and assets.
- Ensure campaigns are launched on time and within budget, meeting all defined objectives.
- Monitor and analyze campaign performance metrics to assess effectiveness and ROI.
- Conduct A/B testing and other optimization techniques to improve campaign performance.
- Generate detailed reports on campaign outcomes, providing actionable insights and recommendations for future campaigns.
- Communicate campaign plans, progress, and results to stakeholders at various levels of the organization.
Required Experience
**Qualifications**
- Bachelor’s degree (or higher) in business or marketing-related field
- 3-5+ years of marketing experience, with a focus on B2B lead generation in a software/SaaS or similar technology company.
- Proven track record of developing and executing successful marketing strategies and campaigns.
- Proficient in search traffic sources, marketing attribution tools, webinar technology and marketing automation platforms.
- Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions.
- Brings a strong work ethic; takes the initiative and think creatively to get the job done.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Strong problem-solving abilities, with a focus on innovation and continuous improvement.
- Knowledge of ABM concepts and frameworks a plus
**Key Performance Indicators**
Number of qualified leads, accounts engaged, conversions & pipeline generated
**Skills and Knowledge Required**
- Proficient in Salesforce CRM, Eloqua or Marketo marketing automation, Goldcast or other webinar platforms
- Strong presentation, writing and communication skills
- Excellent project management
**_Tungsten Automation Corporation, Inc. is an Equal Opportunity Employer M/F/Disability/Vets_
