Web Analyst

Há 4 dias

Lisboa, Portugal GroupM Tempo inteiro

**About us**:
GroupM is the leading global media investment management operation serving as the parent company to WPP media agencies including Mindshare, EssenceMediacom and Wavemaker, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in agencies’ business strategies, product and services development, trading, content creation, digital, finance, proprietary tool development and other business-critical capabilities.

GroupM’s focus is to deliver unrivalled marketplace advantage to its clients, stakeholders and people by making advertising work better for all.

**About the Role**
GroupM is seeking a skilled **Web Analyst** to join our team. In this role, you will play a key part in enhancing the performance and digital presence of our clients' websites and e-commerce solutions. Your analytical skills will be crucial in measuring and optimizing various aspects of online platforms. The insights you generate will directly influence strategic decisions, shaping our clients' digital trajectory.

**Key** **Responsibilities**
- Implement, audit, and optimize technologies such as Google Analytics 360, GA4, Consent Mode, CAPI, Enhanced Conversions, and server-side tagging.
- Leverage Power BI or Looker Studio for data analysis, validation, and visualization to uncover valuable insights.
- Understand business objectives and provide data-driven consultation to decision-makers.
- Formulate hypotheses to boost business KPI’s and collaborate with Analytics Engineers to determine data collection requirements.
- Enhance data transparency and accessibility, enabling rapid adaptation of products to meet customer needs and requirements.
- Collaborate closely with your data peers to collectively enhance analytics.

**Job **Requirements**
- At least 3 years of experience in data analytics, digital business, leads or sales processes.
- Degree in Business Studies, Mathematics or Statistics, Media Management, or Digital Marketing.
- Proficiency in data analysis, validation, and visualization techniques.
- Familiarity with analytics toolchains like Google Analytics 4.
- Experience with data visualization tools such as Looker Studio, Power BI, or Tableau.
- Confidence in independently consulting various stakeholder groups.
- Understanding of Ad Served tracking mechanisms, including Campaign Manager.
- Demonstrated experience in using SQL queries for efficient data modeling and analysis.
- Expertise in customer journey optimization, funnel/conversion optimization, E-Commerce, and A/B testing.
- Proficiency in using Python/R for data processing and visualization.
- Knowledgeable about ETL processes.
- Fluency in Portuguese is strongly preferred.

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