Performance Marketing Analyst

2 semanas atrás

Lisboa, Portugal Indie Campers Tempo inteiro

**The Role**: As **Performance Marketing Analyst**, reporting directly to the Performance Marketing Lead, this role aligns analytical skills with Sales drive. The position is based in Indie Campers' HQ in Lisbon We are looking for a dedicated Performance Marketing Analyst with a clear growth-oriented mindset, who is inspired by Indie Campers' mission of democratizing road trips, enabling the freedom of movement and connecting travellers worldwide. Your commitment, problem-solving approach, market drive, people-orientation and proactivity will play a critical role in the achievement of high-performance results from sales, customer satisfaction and cost efficiency perspectives. You will be responsible for Key Performance Indicators within these three categories for the traffic acquisition channels you will help to develop. **What you'll do**: - Help execute a **paid digital marketing strategy** across paid search, paid social and other paid marketing channels, including tracking, setup, optimization and reporting of all paid media campaigns; - Track the **paid media performance** across multiple web domains, search engines, geographies/markets and languages; - Generate and increase **Sales from all paid media channels**; - Manage the **implementation of new strategies** to enhance the efficiency and scale of campaigns; - Generate and analyze **Performance reports**; - Identify potential **conversion and quality score optimization, landing pages, booking flow and A/B testing opportunities**: - Work with the Inbound Marketing and Brand teams in order to ensure following of all **communication and branding guidelines on paid media channels** on a permanent basis; - **Review competitors' advertising strategies** and tactics in order to benchmark marketing activity on an ongoing basis; **Who you are**: - Degree in Business, Marketing, Information Technology, or any related field; - Good communication skills; - Business acumen, organization and analytical orientation; - High levels of proactivity and problem-solving skills with a can-do attitude ("get stuff done" mindset); - Fluent in English (fluency in additional languages is a valued plus); - EU work permit. **What we offer**: - A dynamic position in a young, fast-growing and innovative company - Continuous training and coaching to develop your Analytical & Management skills - International and informal work environment located in the heart of Lisbon.

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