Data Analyst

**Company Overview**:
Semasio (a Samba TV Company) is a dynamic global company with access to the world's most progressive audiences and the most comprehensive contextual platform available. Our industry-leading advertising solutions are trusted by Fortune 500 companies and emerging brands to increase reach, boost efficiency, and maximize ROI. Our team is global, located in the US, UK, Portugal, Germany, and Denmark. We care about cultivating an inclusive, approachable, and ambitious culture while having fun along the way. We believe diversity fosters creativity, innovation, and a sense of community. Join us in our mission to lead the privacy-first performance revolution.

**Company Description**:
Semasio is a Unified Targeting provider that enables digital marketers to reach their target audience by seamlessly combining Audience and Contextual targeting. Our clients are leading global media agencies, brands, and publishers, and we operate globally within the NAM, EMEA, and APAC regions.

**Position Overview**:
We are seeking a highly skilled and motivated Data Analyst - Solutions to join our dynamic team. This role will play a pivotal role in ensuring the successful implementation, optimization, and ongoing support of our ad tech solutions for clients across the EMEA, APAC, and NAM regions. This position requires a strong understanding of advertising technology, exceptional data analytics skills, and the ability to collaborate effectively with cross-functional teams.

**Day to Day Responsibilities**:

- ** Taxonomy Development and Optimization**: Create accurate, scalable taxonomies and optimize Always-On offerings across markets for performance and reach.
- ** Client Support and Relationship Management**: Serve as the primary technical support contact for EMEA clients, including media agencies, trading desks, publishers, and advertisers. Build strong client relationships and provide training on the Semantic Targeting Platform.
- ** Partner Collaboration and Platform Optimization**: Collaborate with partners to clean up, deprecate, or enhance taxonomies. Maintain and optimize internal SaaS platforms and advise on external platforms like DSPs, SSPs, and Curate.
- ** Data and Marketing Alignment**: Act as a bridge between Data and Marketing teams to promote best-in-class segments and support seasonal and Always-On targets.
- ** Market Analysis and Strategy**: Conduct competitive and trend analyses, ensuring CPM competitiveness and proposing new strategies with partners, agencies, and sales.
- ** Technical Assurance and Custom Solutions**: Maintain technical stability, troubleshoot issues with Product and Engineering teams, and develop white-labeled partner solutions.
- ** Innovation and Differentiation**: Ensure data discoverability, understand data interactions with partner algorithms, and recommend tailored solutions to optimize advertising campaigns.
- ** Reporting and Continuous Improvement**: Collaborate on reporting and analysis to drive global optimization and platform enhancements.

**Preferred Experience**:

- Bachelor's degree in Computer Science, Engineering, Marketing, or related field.
- 3-5 years of Technical Account, Data Analysis experience preferably in consulting and managing complex software solutions.
- Strong technical background with expertise in ad-serving platforms, programmatic advertising, data management platforms (DMPs), and related technologies.
- Experience or interest in the online marketing industry.
- Excellent communication, negotiation, and presentation skills and ability to convey complex technical concepts to non-technical audiences effectively.
- Team player with a hands-on mentality and drive to learn and understand new topics.
- Sales and relationship-building skills.
- Have an affinity for complex technical processes and tools.
- Ideally, have gained first experiences in data-driven marketing or programmatic advertising.
- Speak and write English fluently.

Semasio (a Samba TV company) is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.

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