Paid Media Specialist

Paid Media Specialist | Shaken not Stirred ABOUT US: Shaken Not Stirred is an organization founded in 2019 with the mission to empower future generations by developing and implementing innovative education projects. Our flagship initiatives include 42 Portugal and TUMO Portugal. 42 is one of the world’s leading coding schools, with over 50 campuses across more than 30 countries. It is a free of charge, inclusive school, open to anyone regardless of academic background or professional experience, based on a peer-to-peer, project-based learning model with no classes, no teachers, and no schedules. In Portugal, 42 Lisboa opened in 2020 and 42 Porto in 2022, and has nowadays 1000 active students with an employment rate above 90%. TUMO is a creative technologies center founded in Armenia and now present in more than 10 countries. Aimed at young people aged 12 to 18, TUMO is a free of charge program that complements formal education through personalized learning paths in areas such as Programming, Robotics, Animation, Game Development, Music, Photography, and Graphic Design. In Portugal, TUMO centers are already operating in Coimbra, Lisboa and Porto, each with a capacity for 1.500 students, and an ambition to scale even further nationwide. Shaken Not Stirred is also taking its first steps in international expansion, with the upcoming launch of TUMO Bilbao planned for September 2025. Alongside these free educational initiatives, Shaken Not Stirred develops professional and entrepreneurship programs, such as the AI Dive for Business, delivered both in partnership with companies (B2B) and directly to individuals (B2C). All our initiatives are driven by a strong social mission: to promote upward social mobility and contribute to long-term social and economic growth. ABOUT THE ROLE: The Paid Media Specialist will play a central role in strengthening Shaken Not Stirred’s digital marketing capabilities by taking full ownership of paid media execution across multiple projects and brands. This is a highly hands-on and execution-focused role, responsible for setting up, managing, optimizing, and analyzing paid media campaigns across different platforms. Beyond campaign delivery, the role is critical to establishing strong foundations for measurement, performance tracking, and continuous learning, ensuring that paid media investments are guided by data rather than intuition. Working transversally across the organization, this role collaborates with multiple internal teams — including the marketing teams of 42 Portugal, TUMO Portugal, and professional programs — managing managing parallel requests while aligning paid media strategies with each project’s objectives, audiences, and operational constraints. Key responsibilities include: Paid Media Execution: Plan, lauch, manage, and optimize paid media campaigns across platforms such as Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, and others, according to project needs and target audiences. Campaign Optimization & Budget Management: Monitor performance on an ongoing basis, adjusting budgets, bidding strategies, targeting, creatives, and formats to maximize efficiency and results.Ensure responsible budget allocation and performance-driven decision-making across campaigns. Tracking & Measurement Foundations: Ensure correct implementation and maintenance of tracking solutions (e.g. pixels, conversion events, tag managers), working closely with internal teams responsible for landing pages and websites. Performance Analysis & Reporting: Analyse campaign results, clearly distinguishing traffic and conversions coming from paid media. Produce clear, actionable insights and simple dashboards or reports to support decision-making. Stakeholder Management: Manage paid media requests from multiple internal stakeholders simultaneously, balancing priorities, expectations, and timelines. Translate project goals into effective paid media strategies and clearly communicate performance, learnings, and next steps. Continuous Learning & Improvement: Stay up to date with changes in paid media platforms, algorithms, and best practices, ensuring campaigns remain relevant and effective over time. WHAT YOU BRING: Experience: 3 to 6 years of hands-on experience managing paid media campaigns, with direct responsibility for setup, optimization, and performance analysis. This is not an entry-level role. Strong operational skills: Comfortable working directly inside ad platforms, managing audiences, budgets, creatives, and conversion events. Solid understanding of tracking and attribution: Practical knowledge of pixels, conversion tracking, and the importance of reliable measurement for decision-making. Autonomy and accountability: Ability to work independently, take ownership of results, and operate without close day-to-day supervision or mentorship. Analytical and structured mindset: Able to interpret data, explain results clearly, and turn performance insights into concrete actions. Stakeholder-oriented approach: Comfortable working with multiple internal “clients” in parallel, managing requests and aligning paid media execution with different project goals. Curiosity and adaptability: Willingness to continuously learn and adapt in a fast-evolving digital marketing environment. Fluency in Portuguese and English; WHAT WE OFFER: A no-term contract; A full-time position, carried out in-loco in a dynamic and collaborative office environment (based in Beato); A collaborative team where everyone is encouraged to contribute their best to the growth of the project; The opportunity to take real ownership of paid media across meaningful education and social impact projects; A compensation and benefits package aligned with the responsibility of the role and the candidate’s experience; Time off: 5 additional days off on top of mandatory leave; Health insurance: 50% co-funded by the organization; Learning and development opportunities to support continuous growth. HOW TO APPLY: Please send your application through Shaken Not Stirred LinkedIn Page. All enquiries should be addressed to people@shaken.pt All applications must be submitted through the Shaken Not Stirred Linkedin page, including your CV. If you have any questions, feel free to email us at cmc@shaken.pt, and we’ll respond promptly. All applications will be handled with respect, in strict confidentiality and also, regarding the use of Artificial Intelligence by our ATS Factorial RH during the recruitment process, in compliance with regulation (EU) 2024/1689.