Performance Strategist

At Papa In Shape, our mission is to redefine how men and women take care of their health, wellness, and appearance through personalized coaching. To accelerate our growth, we’re looking for a Performance Strategist / Manager who will take full ownership of our paid media and growth marketing machine.Your mission: own performance marketing end-to-end – from strategy to execution – to maximize profitable growth, boost ROAS, and ensure every euro invested delivers measurable business impact.This role is for someone analytical, structured, and relentlessly results-driven but also entrepreneurial, treating the brand like their own and eager to help build a bold success story.Key ResponsibilitiesPaid Media Strategy & Execution Design, launch, and scale full-funnel campaigns (Meta, TikTok, Google, YouTube, and emerging platforms). Take full ownership of budgets and allocate investments based on business objectives. Build and implement a structured testing roadmap (audiences, creatives, bidding, formats). Align media strategies with Papa In Shape’s overall growth goals. Data-Driven Optimisation Monitor and analyse KPIs to drive continuous performance improvements. Conduct structured post-mortems to extract insights and refine strategies. Ensure accuracy and reliability of data across dashboards and reports. Creative Performance Collaboration Work closely with the creative team to produce ads aligned with key KPIs (ROAS, CPA, CVR…). Translate performance insights into clear and actionable creative briefs. Lead systematic testing of formats, hooks, and storytelling angles. Stay ahead of social trends and platform best practices to guide creative strategy. Budget & Profitability Management Manage budgets with a strong focus on unit economics (CAC, LTV, margin, ROAS). Reallocate spend dynamically to top-performing campaigns, audiences, or platforms. Anticipate ad fatigue and coordinate creative refreshes. Balance growth with profitability by aligning budget decisions with business priorities. CRO & Post-Click Optimisation Optimise the user journey beyond the click (landing pages, checkout flows, etc.). Partner with CRO/UX teams to maximise conversion rates. Lead structured A/B testing of CTAs, layouts, and funnel steps. Innovation & Channel Expansion Continuously test new platforms, ad formats, and acquisition tactics. Track competitor strategies and market trends to inform innovation. Scale successful experiments into core acquisition channels. Process & Operational Excellence Build scalable systems and SOPs for campaign setup, optimisation, and reporting. Automate workflows and reporting to increase efficiency. Document learnings and foster collaboration across teams. Requirements Fluent French / English 5+ years of hands-on experience in performance marketing, with expertise in paid social & search.must have spent and managed a minimum advertising budget of 150 à 500 K per month Proven track record in DTC/e-commerce scaling, ideally in Infopreneurial expertise beauty, wellness, or lifestyle. Mastery of Meta, TikTok, Google, YouTube — both tactical execution and strategic planning. Strong understanding of complementary growth levers (CRM, influencer marketing, CRO, creators). Highly analytical with deep knowledge of unit economics and attribution. Demonstrated success in managing large budgets and driving profitability. Strong communicator and team player, able to influence cross-functional teams. Entrepreneurial mindset: ownership-driven, ambitious, and committed to sustainable growth. Benefits100% remote working  Fixed monthly Commission Intensive initial training with expertsSelf-employed entrepreneur statusTools and training to help you go even furtherThree months of health support provided free of chargeFew months in Thailand with a package paid by the company