Performance Marketing, E-commerce

(IEFP Internship +Talento) About SWEAR London is built on a sustainable foundation, rejecting mass production in favour of made-to-order craftsmanship. All shoes are handcrafted in Portugal by experienced artisans, ensuring ethical labour, fair conditions, and a lower carbon footprint through local, transparent production. By combining traditional techniques with a rebellious spirit, SWEAR challenges fast fashion with conscious choices — proving that sustainability and individuality can go hand in hand. Your Mission We are seeking a motivated and digitally curious Performance Marketing, E-commerce & Customer Growth Intern to support the execution of growth initiatives across SWEAR London and Bespo.me (a Shopify personalisation plugin). This role offers hands-on exposure to performance marketing, e-commerce operations, and customer growth, supporting weekly initiatives that drive traffic, conversion, engagement, and retention. It is ideal for someone eager to learn how digital brands grow through experimentation, execution, and data-driven decision-making. What You’ll Do Performance Marketing Support • Assist in executing and maintaining paid marketing campaigns (Meta, Google) under guidance; • Support weekly campaign optimisation, including creative testing and basic performance analysis; • Help maintain tracking and reporting (GA4, ad platforms, dashboards). E-commerce & Commercial Support • Support the launch of new product styles on the e-commerce platform; • Assist in planning and executing sales campaigns, promotions, and seasonal initiatives; • Help manage product listings, merchandising updates, and on-site content; • Monitor e-commerce performance metrics (traffic, conversion, sales) and support reporting. Customer Growth & Conversion Support • Assist with optimising landing pages, app listings, and onboarding flows; • Support initiatives to improve conversion rates, activation, and retention; • Help gather customer insights and feedback to inform improvements. Social Media & Campaign Support • Assist in planning, creating, and scheduling social media content (posts, stories, reels); • Support social media campaigns aligned with product launches and sales initiatives; • Monitor social media performance, engagement, and audience growth; • Track UGC and identify potential micro-influencers or brand advocates. Customer Success & Community Engagement • Respond to customer enquiries across email, chat, and social channels in line with brand voice; • Support order tracking, exchanges, and post-purchase issue resolution; • Help ensure a consistent and positive customer experience. Operational & Learning Support • Support outreach initiatives with partners, agencies, and communities; • Assist in documenting experiments, results, and learnings; • Work closely with team members to execute weekly priorities in a fast-paced environment. What You’ll Bring to the Team • Master’s degree in Marketing (EQF Level 7); • Eligibility for IEFP professional internship programs; • Degree in Marketing, Communications, Business, E-commerce, or a related field; • Strong interest in digital marketing, e-commerce, and customer growth; • Good understanding of social media platforms and online commerce; • Basic experience with tools such as Canva, Excel, Shopify, or analytics platforms is a plus; • Organised, proactive, and eager to learn; • Customer-oriented mindset with attention to detail; • Ability to work independently and collaboratively within a small team. What You’ll Develop • Hands-on experience in performance marketing and e-commerce execution; • Exposure to product launches, sales campaigns, and growth initiatives; • Understanding of how DTC brands and digital products scale; • Practical experience working with metrics, experimentation, and optimisation; • A strong foundation for a future career in marketing, growth, or e-commerce. Why Join Us This is an opportunity to learn how modern, sustainable brands grow from the inside. You’ll gain real exposure, practical skills, and hands-on experience in an environment that values curiosity, execution, and learning by doing.