Brand Manager

Há 3 horas

Lisbon, Portuguese Republic, Portugal Beiersdorf Group Tempo integral
Your Tasks Translate brand guidelines into locally relevant strategic and action plans. Develop and execute annual marketing plans to drive market share and business growth. Collaborate closely with sales, shopper and demand planner ensuring the execution of the marketing campaigns and product launches. Build business cases for launches: pricing, profitability, volume forecasts, cannibalization assessment, and P&L analysis. Implement a strong media plan across owned categories, working closely with