Growth Marketing Manager – Social Media

Head of Marketing & Brand Strategy (Male Wellness) – Bioimmunix Wellness

About Bioimmunix

Bioimmunix Pharma is a premium, science-driven nutraceutical company headquartered in Lisbon, Portugal, with a focus exclusively on modern male health and performance.

Our mission is to redefine how men approach wellness — moving away from short-term "quick fixes" toward long-term vitality, hormonal balance, performance, and confidence, supported by clinically researched ingredients and uncompromising quality standards.

Our flagship product, 
SURGEX
, represents this philosophy:

a luxury men's wellness supplement designed for men who value science, discretion, performance, and trust.

Bioimmunix is not a mass-market supplement brand.

We are building a high-credibility, premium male health brand for Europe and global markets, with long-term ambitions to become a category leader in men's wellness.

Role Overview

We are looking for a 
hands-on Growth Marketing Manager
 who understands how to build and scale brands through 
social media storytelling and paid advertising
.

This role is execution-focused. You will work closely with the founders and play a key role in growing BioImmuniX's digital presence, reaching the right audience, and driving measurable growth.

This is 
not
 a "Head of Marketing" role. We are looking for someone who can 
do the work
, test fast, and optimize continuously.

Key Responsibilities:

Social Media & Content Strategy

• Plan and execute social media strategy across Instagram, TikTok, and short-form video platforms
• Create content ideas, hooks, storylines, captions, and campaign themes
• Translate science-based wellness concepts into engaging, premium social content
• Coordinate with creators, freelancers, or internal teams to produce reels and posts
• Build a consistent brand voice aligned with men's wellness and performance

Paid Advertising & Growth

• Launch, manage, and optimize Meta (Facebook & Instagram) ad campaigns
• Test audiences, creatives, messaging angles, and formats
• Monitor key metrics such as CAC, CTR, ROAS, and conversions
• Optimize campaigns based on performance data and insights

Audience & Brand Growth

• Identify and refine BioImmuniX's ideal customer profiles
• Align organic content with paid acquisition strategy
• Support product launches and growth campaigns
• Continuously experiment and improve reach, engagement, and conversions

What We're Looking ForMust-Have

• 3–6 years of experience in digital marketing, growth, or performance marketing
• Strong understanding of social media content and storytelling
• Hands-on experience running Meta ads (Facebook & Instagram)
• Ability to combine creativity with data-driven decision making
• Self-starter mindset with the ability to work independently

Nice-to-Have

• TikTok ads experience
• Experience in wellness, supplements, fitness, or lifestyle brands
• UGC or influencer collaboration experience
• Familiarity with EU DTC or e-commerce brands

What This Role Is NOT

• Not a "Head of Marketing" or C-level role
• Not an agency-management position
• Not a purely strategic or theoretical role

This is a 
build, test, learn, and scale
 role.

What We Offer

• Competitive salary based on experience
• Performance-based growth opportunities
• Direct collaboration with founders
• Opportunity to grow into a senior marketing leadership role as the company scales
• Flexible working environment (location to be discussed)

Location:

Lisbon, Portugal (Hybrid/Remote options available for the right candidate).

How to Apply

Please apply with:

• Your CV
• A short note explaining:
• Brands or accounts you've worked on
• Social platforms and ad platforms you have hands-on experience with
• One example of a campaign or content strategy you're proud of

Tipo de oferta: Período Integral

Benefícios:

• Seguro de vida
• Seguro saúde

Idioma:

• English, Portuguese (Obrigatório)