Head of Affiliate Partnerships

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we've become the world's largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day. 

At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let's make it happen

About the role: As Head of Affiliate Partnerships, you'll lead a channel generating €80M+ annual revenue, backed by a €10M investment across 12 markets. You'll own two of Emma's most powerful growth levers:

Affiliate Marketing – the engine driving our profitability and reach across Europe.

Reputation & Visibility – shaping how Emma is discovered and trusted online through review platforms, creators, and AI-driven channels.

• Unify and scale Emma's affiliate programs across Europe, turning them into a powerhouse of growth and revenue.
• Drive innovation in commission models, creative collaborations, and content strategies to stay ahead of the competition.
• Maximize affiliate impact by expanding our presence on loyalty and perks platforms, reaching over 80% of relevant audiences.
• Own and grow Emma's visibility on review platforms (e.g. Trustpilot, marketplaces), creator content (e.g. YouTube, TikTok, Reddit), and forums
• Explore next-gen discoverability on emerging AI-driven platforms, positioning Emma as a leading, trusted brand in innovative channels.

• 6+ years of experience in affiliate marketing, performance marketing, partnerships, or a similar leadership role.
• Proven success in leading high-performing, cross-market teams.
• Strong B2B relationship management experience within e-commerce or marketplace environments.
• A mix of analytical thinking and creative problem-solving to drive innovation and scale.
• Understanding of affiliate business models, performance metrics, and partner platforms is a strong plus (e.g. Awin, Daisycon, Amazon).
• Experience with review platforms, content partnerships, SEO, or influencer ecosystems is a plus.
• Excellent communication and negotiation skills, able to influence stakeholders at all levels.
• An entrepreneurial, adaptable mindset—you thrive in fast-paced, high-growth environments.

• Maturing Scale-Up: We're part of the 13–20% of start-ups that transition to scale-up. This is a rare stage where we refine systems without losing agility. It's where start-up energy meets scalable impact - and where people can build the next version of Emma.
• Empowerment to Impact: Every Emmie owns part of our success with accountability. It's about seeing it, owning it, doing it – something that is valued and measured in development.
• Growth & Learning Journey: We live by the 70/20/10 model – with 70% on the job, 20% from others, 10% structured training. We invest in your growth with trainings and coaching to get you to the top of your game.
• Emma-zing Community: We hire selectively which means working with smart, collaborative people who care deeply. It's a community built by Emmies for Emmies.
• Next Level Global: With 60+ nationalities across 4 offices, global collaboration is part of our values. You'll work across cultures, perspectives, and time zones.
• Flexibility: Balance matters. Our hybrid setup (22 home office days/quarter, flexible hours, pet-friendly offices) allows focus and connection.

Become an Emmie

Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up. ​

We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible