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Global Employer Brand Manager

3 semanas atrás

Lisboa, Lisboa, Portugal WTW Tempo inteiro

Description
Location:
Remote from Philippines (Manila), India (Mumbai), Portugal (Lisbon), Spain (Madrid) or Romania (Bucharest)

Are you ready to collaborate on the strategy behind a worldwide, dynamic employer brand? As a
Global Employer Brand Manager
at WTW, you'll shape how we attract, engage and inspire talent around the world.

From defining global strategy to launching impactful campaigns, you'll lead initiatives that showcase our culture, amplify our colleague stories and strengthen WTW's position as an employer of choice across 140+ countries and markets.

Join a collaborative, curious and bold global team that's redefining what employer branding can achieve.

The Role
As Global Employer Brand Manager, You Will
Strategy & Project Leadership

  • Co-develop and continuously evolve WTW's global employer brand strategy for both Experienced Hires and Early Careers.
  • Serve as project lead for global initiatives, managing timelines, deliverables and cross-functional coordination.
  • Collaborate closely with HR, Recruitment and Brand to ensure alignment and impact.

Creative & Campaign Development

  • Co-develop creative concepts and campaign ideas that tell authentic stories about life at WTW.
  • Partner with internal teams to produce brand-consistent, visually compelling content, from videos to digital assets.
  • Create and localize assets for global and regional use, adapting for diverse audiences and platforms.

Content, Channels & Tools

  • Create and publish social media, blog and video content that reflects our culture and values.
  • Manage and enhance our employer brand SharePoint and asset library as a global resource hub for the team.
  • Lead email marketing and talent community campaigns to engage and convert prospective candidates.

Measurement & Reporting

  • Develop reports to measure global and regional campaign performance.
  • Use analytics tools (LinkedIn, Meta, Google Analytics, Power BI) to evaluate impact and optimize future campaigns.

Qualifications
The Requirements

  • 6+ years of experience in Employer Branding, Talent Marketing or related fields.
  • Proven record of leading and managing multi-market campaigns and cross-functional projects.
  • Experience in working in a global matrix environment.
  • Strong creative and strategic mindset, with experience developing content for LinkedIn, Meta, and YouTube.
  • Skilled in Adobe Creative Suite (Express, Premiere) or similar design/video tools.
  • Proficient in using analytics and campaign management tools (Google Analytics, LinkedIn Campaign Manager, Meta Business Suite, UTM tracking).
  • Excellent communication and stakeholder management skills.
  • Agile, proactive and comfortable working in a fast-paced global environment.
  • Experience managing creative or media agencies is a plus.
  • Fluent in English.

Equal Opportunity Employer
At WTW, we believe inclusion makes us stronger. We want our workforce to reflect the varied markets we operate in and to build a culture of inclusivity that makes colleagues feel welcome, valued, and empowered to bring their whole selves to work every day. We are an equal-opportunity employer committed to fostering an inclusive work environment throughout our organization. We embrace all types of diversity.

We trust you to know your work and the people, tools and environment you need to be successful. The majority of our colleagues work in a "hybrid" style, with a mix of remote, in-person, and in-office interactions dependent on the needs of the team, role and clients. Our flexibility is rooted in trust and "hybrid" is not a one-size-fits-all solution.