Marketing Manager

Primetag is a fast-growing SaaS company in the influencer marketing analytics space. We help global brands and agencies make data-driven decisions about their influencer strategies, powered by our proprietary platform and market-leading database of over 3 billion content pieces across 50+ markets. Our clients rely on us to simplify, scale, and optimize their influencer marketing operations.

This is a full-time remote role at Primetag. The Marketing Manager will be play an important role in driving the growth and success of our company by:

• Supporting the development and leading the execution of the company marketing strategies;
• Building our brand reputation towards industry experts and overall market of brands and agencies, with strong focus on relational, community-driven marketing models;
• Delivering to reach prospects and generate high-quality leads;
• Coordinating within the company with ownership, energy and agility the execution of the agreed marketing plan.

We are looking for a skilled and dynamic B2B Marketing Manager to join our team. The ideal candidate has at least 3 years of experience in B2B marketing, preferably in promoting digital related services and solutions.

The candidate will be mostly valued by 3 key attributes:

• Attitude: We are a dynamic, agile, proactive, and highly collaborative team. These qualities are essential for a strong cultural fit;
• Strategic and execution balance: The candidate must be able to clearly understand company and brand strategies, support the development of a well sustained marketing strategy and plan, and lead its execution with strong attention to detail and full ownership;
• Balance of analytical and creative thinking: Curiosity and an open mindset are essential for this role. The ideal candidate combines creative thinking with solid analytical skills, including performance measurement, market data analysis, desk research, and the ability to extract relevant facts and insights from research, product information, and publicly available data.

Marketing Strategies implementation:

• Own and coordinate an excellent implementation of Primetag's global B2B marketing strategy, aligning closely with other Marketing department colleagues, Sales, Product, and Customer Success;
• Drive our shift from transactional, lead-focused tactics to relational, community-driven marketing models;
• Define and measure marketing KPIs that reflect long-term engagement, community health, brand equity and referrals.

Community-Led Growth & Brand Building:

• Coordinate the building of genuine communities around our brand, centered on shared interests and needs of marketing professionals;
• Select and manage platforms (e.g., Slack, LinkedIn groups, private forums) where customers, partners, and prospects can connect and grow together;
• Foster active participation, feedback loops, and shared experiences to build loyalty and advocacy;
• Launch and scale initiatives such as customer advisory boards, peer-learning cohorts, and ambassador programs.

Content, Events & Thought Leadership:

• Develop value-driven content, reports, case studies, and educational resources that support community learning;
• Collaborate with the Go-to-Markey and Community Manager on the delivery of branded events, invite-only roundtables, expert panels, and co-branded sessions that reinforce Primetag's thought leadership;
• Encourage cross-community collaboration and storytelling from real customers and advocates.

Demand Generation with a Community Lens:

• Actively gather and showcase authentic customer reviews and testimonials to reinforce credibility and trust within the community;
• Manage programs that encourage organic referrals, peer-to-peer influence, and reputation-led pipeline growth;
• Use earned and owned channels (community, content, events) to drive high-quality inbound interest.

Guarantee brand assets excellency:

• Assure the right implementation of brand equities, design guidelines and tone of voice across brand assets;
• Guarantee the executional quality and delivery on schedule of creative development, content design, copy-writing, image & video production with the support of both in-house and external specialists on design and production, as well as the efficient usage of AI tools (e.g. copy-writing and language adaptation);
• Manage and optimize our website, landing pages, and online presence to build our brand reputation and optimize lead generation.

Cross-Functional Collaboration:

• Work closely with leadership to ensure marketing plans are well planned, timely implemented, and properly measured;
• Collaborate with both trust and resources efficiency with the rest of the Marketing team. Currently a Go-to-Market and Community Manager and a Senior brand and design specialist;
• Collaborate with Sales, Product, and Customer Success teams to integrate marketing across the customer lifecycle.

• 3+ years of experience in B2B marketing, including work with digital-related services and products;
• Strategic mindset with very hands-on capabilities across brand, content, growth, and relationship building;
• Experience in digital advertising, martech or social media is a strong plus;
• Experience executing community-led B2B marketing strategies is a strong advantage;
• Good communicator and community-builder with a focus on long-term value creation;
• Fluency in English (additional languages such as Spanish, Portuguese, Italian or French are a plus);
• Ability to legally work under a Portugal-based contract. Portuguese citizenship or language skills are not required.

• Help lead a paradigm shift in how B2B influencer marketing is executed and scaled;
• Join a mission-driven, innovation-focused company in a fast-growing sector;
• Work with a talented, ambitious, and collaborative international team;
• Benefit from flexibility, autonomy, and the opportunity to shape the future of B2B marketing in our industry;
• The timing is perfect — join us during an exciting expansion phase, with new products and markets;
• Take part in our annual "Nomad Offices" in amazing locations (the last one was in Sardinia, Italy);
• Be part of a collaborative and multicultural culture, driven by product excellence and real impact.