social media assistant

If your camera roll is full of Reels drafts, aesthetic screenshots and "I'll use this as inspo later" videos, and you love turning ideas into scroll-stopping content, this might be for you We are looking for a Social Media Assistant / Content Creator to help Unwind Studio grow its digital presence through thoughtful, beautiful and engaging content across all channels.

About Unwind Studio

Unwind Studio is a modern needlepoint brand on a mission to make needle crafts feel fresh, joyful and accessible. We create artist-designed needlepoint kits with a strong focus on color, design and quality. From our studio in Porto, we ship worldwide and nurture a growing community of stitchers who see crafting as their favorite way to slow down, unwind and reconnect with themselves. We are a small, women-led, creative team. We move fast, care deeply about details, and love ideas that make our community feel inspired and cared for.

Role Overview

You will report to the Marketing Manager and support them in creating, scheduling and optimizing content across social media, the website and email. Your days will be split between shooting and editing content, managing our social feeds, and keeping our products and imagery looking great online. This role is perfect for someone who is hands-on, highly visual, loves social media and is excited about the craft world (bonus if you are a maker yourself).

Key Responsibilities

• Create engaging content (posts, Reels, TikToks, Stories, Shorts) for Instagram, TikTok, Pinterest and YouTube.
• Plan and publish daily Instagram content and Stories that reflect our brand and support launches, campaigns and evergreen storytelling.
• Repurpose existing content (blog posts, stitch guides, tutorials, community photos) into formats suitable for social platforms.
• Capture and edit in-studio photography and short videos for social and email campaigns.
• Curate content from our community (UGC): identify great customer photos and videos, request permission and integrate them into content calendars in a brand-consistent way.
• Help manage day-to-day community interactions by responding to comments, DMs and mentions in a warm, helpful, on-brand tone.
• Stay on top of trends and new features across social platforms and bring ideas for content, formats and experiments.

Who You Are

• You are obsessed with social media and understand how people consume content on Instagram, TikTok, Pinterest and YouTube.
• You have a strong visual eye and care about aesthetics, color, composition and detail.
• You feel comfortable writing copy in a friendly, warm brand tone for captions, stories, pins and simple product descriptions.
• You are proactive. You do not just wait for briefs, you propose ideas and love making things happen.
• You are organized and can manage multiple tasks (shooting, editing, posting, updating product information) without losing track.
• You are curious about data and want to understand why certain posts perform better than others.
• You have a genuine interest in the craft / DIY / slow living world. You might even be a stitcher or maker yourself.

Skills & Experience

• Experience creating content for brands or personal projects on Instagram and/or TikTok (please send portfolio, Reels, TikToks or examples).
• Basic to intermediate skills in photo and video editing (e.g. Adobe Premiere, Final Cut, CapCut, Lightroom, Photoshop, mobile editing apps or equivalent).
• Comfortable shooting content with phone and/or camera, both in-studio and lifestyle.
• Familiarity with social media best practices (formats, hooks, storytelling, trends).
• Strong writing and communication skills and excellent attention to detail.
• Good time management and organization skills.

What We Offer

• The chance to help grow a global craft brand and see your work directly impact our community and sales.
• A creative environment where your ideas are heard and tested. We love experimenting.
• A cozy office in Porto with a small, supportive team.
• Sample sale stock and generous staff discounts.

How to Apply

If this sounds like you and you would love to help more people fall in love with needlepoint, send us:

• Your CV
• Your portfolio and/or links to Reels, TikToks, YouTube videos or other content you have created
• A short note telling us why you would like to work with Unwind Studio

Send everything to: with the subject line: "Social Media Assistant / Content Creator – [Your Name]"