LATAM SEO Specialist

Company Overview

At Motorola Solutions, we believe that everything starts with our people. We're a global close-knit community, united by the relentless pursuit to help keep people safer everywhere. Our critical communications, video security and command center technologies support public safety agencies and enterprises alike, enabling the coordination that's critical for safer communities, safer schools, safer hospitals and safer businesses. Connect with a career that matters, and help us build a safer future.

Department OverviewAre you a quick-witted SEO expert who's always searching for unique ways to take your strategy to the next level? Are you data-driven in your approach, but creative in your execution? Do you excel in a fast-paced team environment that values meaningful collaboration, effective communication and driving impactful results? Our dynamic team of marketers is looking for a LATAM SEO Specialist to join us in cultivating our brand messaging and customer engagement on a global scale for a portfolio of leading security brands.
Job Description

We are looking for an experienced SEO Specialist who is fluent in English, Spanish and Portuguese to join our Digital Marketing team. This role will lead the growth of our organic search presence in the LATAM region, specifically in the Mexican and Brazilian markets. The ideal candidate will have a strong understanding of SEO best practices, experience managing SEO activities across several domains and a deep knowledge of the LATAM market dynamics.

This role will be remote, but it will start hybrid during the training and onboarding period.

Core Responsibilities:

• Lead our LATAM SEO strategy and initiatives to improve organic search rankings and drive traffic to our website for both Spanish- and Portuguese-speaking markets.

• Consistently identify opportunities for LATAM SEO growth, optimizing existing content and producing new content.

• Monitor and analyze website performance using SEO tools and analytics to identify trends and actionable insights.

• Strategize, edit and optimize high-quality content in both Spanish and Portuguese that aligns with SEO best practices.

• Manage activities with freelance writers and localization specialists to help propel LATAM SEO efforts. 

• Closely track and report on SEO KPIs, effectively communicating key data insights  

• Conduct frequent competitor analyses to identify gaps and opportunities for improvement.

• Stay nimble among algorithm changes and SEO industry developments.

• Collaborate with the marketing and content teams to amplify SEO efforts and ensure consistent messaging across all channels.

• Work with web developers to ensure international SEO best practices are properly implemented on newly developed code.

• Assist in the creation and optim

Basic Requirements

• Fluency in English, Spanish and Portuguese 

• 3+ years of proven experience developing, executing and reporting on SEO initiatives in Spanish and Portuguese

• 3+ years working with SEO on-site analysis tools such as Google Search Console, Ahrefs, Screaming Frog, Semrush and Surfer SEO

• 3+ years of strategizing and editing SEO content; experience writing SEO content is a plus

• 3+ years working with using website analytics tools such as Google Analytics 

• Experience with the LATAM market and an understanding of cultural nuances and regional differences

• 3+ years working with heatmap tools such as Hotjar or Mouseflow

• Familiarity with strategies to improve domain authority 

• Receptive to testing new strategies with the evolving search landscape

• Familiarity with content management systems such as WordPress

• Working knowledge of CRM software such as HubSpot

• Demonstrates interest in the latest news and trends relating to SEO

• Self-starter who doesn't need to be closely managed, and can freely collaborate with team members

• Excellent communication skills 

• Strong organizational and project management skills

Travel RequirementsUnder 10%
Relocation ProvidedNone
Position TypeExperiencedReferral Payment PlanYesCompanyMotorola Solutions Portugal, Lda

EEO Statement

Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic. 

We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you'd like to join our team but feel that you don't quite meet all of the preferred skills, we'd still love to hear why you think you'd be a great addition to our team.

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