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Chief Marketing Officer
2 semanas atrás
About the Company
International product-driven technology company operating at the intersection of financial infrastructure, digital assets, and large-scale distributed systems. The company develops and operates high-load platforms with a global user base and a geographically distributed team.
The business focuses on building scalable, long-term products with strong unit economics and measurable growth across multiple international markets.
Responsibilities Marketing Strategy & Leadership-
Develop and execute a global marketing strategy across all business units.
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Lead brand, performance, creative, content, community, and regional marketing teams.
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Build long-term positioning in fintech, Bitcoin, and Web3 markets.
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Align marketing with product, business development, and executive leadership.
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Oversee paid performance channels across global markets.
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Build predictable, scalable acquisition funnels with clear CAC, ROAS, and LTV metrics.
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Lead growth experiments, funnel optimization, and conversion improvements.
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Manage high-budget marketing investments across multiple regions.
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Own brand identity, messaging, and tone of voice across all customer touchpoints.
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Lead global campaigns, sponsorships, collaborations, and ambassador/KOL programs.
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Oversee PR, media relations, and market positioning.
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Ensure brand consistency across regions, channels, and platforms.
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Connect product value with market needs through segmentation, GTM strategies, and localization.
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Define and communicate product positioning and use cases for global audiences.
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Support launches in new regions with localized marketing plans.
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Build high-impact partnerships with exchanges, payment providers, Web3 ecosystems, and fintech players.
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Collaborate with B2B, BD, and ecosystem teams on integrations and co-marketing.
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Develop cross-channel partner activation strategies.
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Build a data-driven marketing culture with clear KPIs, dashboards, and forecasting.
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Oversee attribution, incrementality, campaign impact modeling, and marketing financial planning.
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Present performance insights to executive leadership and the board.
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Lead, mentor, and scale a global, multi-disciplinary marketing organization.
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Establish operational processes, performance cycles, and cross-functional alignment.
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Manage marketing budgets, resources, and external partners.
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8+ years of experience in marketing leadership roles within fintech, digital finance, crypto, or high-growth tech.
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Proven success in scaling global marketing across multiple regions.
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Experience managing multi-million-dollar annual marketing budgets.
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Strong expertise in both brand and performance marketing.
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Experience with international expansion.
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Deep understanding of lifecycle marketing, GTM strategy, and funnel optimization.
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Strong analytical mindset with confidence in data, forecasting, and financial modeling.
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Excellent communication and cross-cultural leadership skills.
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Fluent English (C1+).
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Experience in crypto/Web3 ecosystems is a strong plus, but not mandatory.
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Competitive compensation (discussed individually).
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Remote work and flexible schedule.
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Learning support — courses, English classes, conferences (up to 100% reimbursement).
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Long-term incentive programs.
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International team retreats.
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Recognition programs and performance-based rewards.
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Flexible days off: local holidays, sick days, and extended vacation.
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Results-driven culture focused on impact, not burnout.