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Staff Product Designer
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WHO WE ARE At Trustly, we're building a smarter, faster, and more secure financial future by revolutionizing the world of payments. As a global leader in Open Banking Payments, we are establishing Pay by Bank as the new standard at checkout, providing unparalleled freedom, speed, and ease to millions of consumers and merchants worldwide. Our Ambition: To build the world's most disruptive payment network and redefine what the payment experience should feel like. Trustly is a global team of innovators, collaborators, and doers. If you are driven by a strong sense of purpose and thrive in a dynamic, entrepreneurial, and high-growth environment, join us and be part of a team that's transforming the way the world pays. ABOUT THE ROLE As Trustly's Staff Product Designer for our next-generation consumer product (GoConsumer), you will shape how users build better financial habits through a mix of AI-driven coaching, behavioural psychology, and game design. You will design not only screens, but systems — the narrative arcs, conversational flows, motivational loops, and interaction patterns that make money feel understandable, supportive, and even enjoyable. This is a hybrid role across UX, conversational design, gamification systems, and financial behaviour design, working hand-in-hand with a Product Manager who owns the same areas. WHO YOU'LL WORK WITH You'll work closely with product managers, engineers, data scientists, ML teams, behavioural scientists, researchers, and Product Marketing Manager. You will turn Trustly's deep data and open banking capabilities into delightful, trustworthy, emotionally resonant experiences that help people take control of their financial lives. WHAT YOU'LL DOLead the UX vision for our AI financial coach, defining how it speaks, guides, empathises, and supports users day-to-day.Design conversational flows, reasoning paths, and interaction patterns that feel intuitive, safe, and emotionally intelligent. Design and contribute to evaluation frameworks (LLM conversation tests, scenario scripts, task success criteria) to ensure the AI coach behaves consistently, safely, and with the right personality.Partner with ML teams to shape how models respond, explain decisions, and escalate to human-readable formats.Build frameworks for tone, behaviour, escalation, and guardrails — maintaining trust, clarity, and compliance.Continuously optimize the coach based on behavioural data, success signals, and user feedback.Design the full engagement system that helps users build habits: streaks, missions, challenges, milestones, progress arcs, and reward feedback.Craft motivational loops that turn financial actions into small "wins" — celebrating progress without manipulation or dark patterns.Develop visual languages, animations, and pacing that make progress feel alive and emotionally reinforcing.Partner with behavioural scientists to design systems grounded in proven psychology (intrinsic > extrinsic motivation).Personalise gamification based on user context, goals, and risk profile.Define and evolve the end-to-end interaction model across the entire app, ensuring the AI coach, gamification, insights, and financial features feel cohesive and part of a single behavioural system.Establish and maintain a scalable design system for AI + gamification, including components, motion principles, and usage guidelines that enable fast delivery across product, engineering, and brand teams.Translate complex financial data into clear, reassuring experiences, shaping information architecture, decision logic, and user flows in ways that genuinely support better financial habits and demonstrate meaningful impact CORE PRODUCT DESIGN RESPONSIBILITIESDefine the long-term design vision for a consumer financial wellness app that blends UX, conversation, automation, and game mechanics to positively change financial behaviour and reduce anxiety.Translate Trustly's data, payments, and open banking capabilities into accessible, friendly, high-clarity user experiences.Lead end-to-end design for new features: research, flows, prototypes, UI, interaction design, narrative structure, and polish.Work closely with engineering to ensure design intent is implemented with quality, performance, and scalability.Build reusable systems, component libraries, and interaction patterns that support a fast-moving product team.Measure success through user behaviour, engagement, and improvements in financial health — not just aesthetic quality.Present design decisions and strategies clearly to executives, cross-functional teams, and stakeholders. WHO YOU ARE7+ years of Product Design, UX, Game Design, or Interaction Design experience, ideally with consumer apps or fintech.A designer who thinks in systems, not just screens — you understand loops, motivations, branching paths, and long-term user journeys. Experience designing gamification systems, achievements, reward loops, or habit-forming mechanics.Skilled in crafting complex, non-linear flows, like narrative interactions, branching dialogue, evolving user states, or progression systems.Comfortable designing for AI-driven interfaces, including conversational UX and model behaviour constraints. Able to work closely with ML teams, understanding how data inputs, model outputs, and guardrails impact design.A clear communicator who can articulate design decisions to engineers, product managers, researchers, and executives.Comfortable with rapid prototyping, user testing, and shipping iteratively in a fast-moving environment.Deep empathy for users struggling with financial anxiety, and a passion for designing tools that genuinely improve financial well-being. Our Fantastic Benefits (varies by location) 20 to 25 days of holiday to support a healthy work-life balance Monthly team outing allowance to enjoy social events with your colleagues Office perks such as refreshments (coffee, sodas etc.), breakfast, fruit and snacks Meal card to enjoy a daily lunch allowance to make your workdays even more convenient Well being support our health allowance covers gym memberships, massages, and much more to help you feel your best PLUS additional benefits designed to enhance your work-life experience Shape Your Role and Make an Impact Join a dynamic environment where you can take ownership, drive change, and continuously embrace new challenges. We're looking for dedicated and highly motivated individuals who thrive in a fast-paced environment and enjoy collaborating across different areas of the organisation. If your skills and experience align with this role, we'd love to hear from you Apply now and submit your CV in English. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
